Video ads aren’t just another marketing tool, they’re a complete game-changer. With its knack for grabbing attention and telling compelling stories, video has a magical ability to turn heads and win hearts (and wallets!). Inspira’s latest infographic breaks down some key reasons why when it comes to creating ads, smart marketers should be doubling down on their video investment.

Increased Video Consumption

• By 2025, video is expected to make up 82% of all consumer internet traffic.
• 92% of B2B prospects consume online video.
• 4 billion videos are watched on YouTube every day.
  
  

High Recall, Engagement, and Shareability

• Users remember 95% of a message from video ads, compared to 10% from text.
• Social videos generate 1200% more shares than text and images combined.
• Video ads have 7.5 times higher CTR in mobile apps compared to display ads.
  
  

More Action, Conversions, and Benefits

• Websites with video content have a 4.8% conversion rate, compared to 2.9% for non-video websites.
• 70% of content marketers believe video content produces more conversions than any other medium.
•  Videos are 45 times more likely to rank on the first page of Google than text results.
  
  

SOURCES:

1. 15 Statistics for Why You Should Use Video Marketing Today | Valoso

2. 5 Stats That Prove the Power of Video Ads | Wyzowl

3. Study: Video ads see 7.5X higher CTR than display | Marketing Dive

4. 11 Reasons Why Video is Better Than Any Other Medium | Advanced Web Ranking