Picture this… It’s a beautiful summer day, you’re driving a convertible along a scenic winding road with the wind in your hair and the sun on your face, you’re singing your favorite tunes at the top of your lungs with your best friend. Can you think of anything better?

For many Americans, their car is their happy place and research proves it¹. According to a 2023 study, driving improves a person’s overall mood and relieves tension (notably, this study was not conducted on people stuck in traffic on Los Angeles’ notorious 405!). However, when we look at the overall research 86% of people say that life looks pretty good when we have an open road ahead of us². Today, we’re taking a look at the driving behaviors that bring joy to each generation.

Where we find joy²:

Listening to music in the car

Gen Z                     54%

Millennials        55%

GenX                      51%

Boomers             47%

Spending time in my car with others

Gen Z                     30%

Millennials        26%

Gen X                     23%

Boomers             21%

Being able to make my car my own space

Gen Z                     30%

Millennials        27%

Gen X                     23%

Boomers             17%

Top Reasons Consumers Find Driving Fun³

1. Offers a sense of independence
2. For the adrenaline rush
3. Making memories with friends and families
4. An opportunity to explore
5. Mental health benefits (alone time, personal reflection, problem-solving, practicing mindfulness)

Top Down!¹

Driving a convertible:

• Increases happiness by up to 19%
• Reduces stress by up to 32%
• Improves alertness by up to 15%

Sources:

SCIENTIFIC PROOF: DRIVERS HAPPIEST WHEN BEHIND THE WHEEL OF A CONVERTIBLE, NEW STUDY FINDS | Stellantis

The Road to Joy | Ford Motors
Why Is Driving So Fun? The Mental Health Benefits Of Driving A Car | Jardine Motors Group