Picture this… It’s a beautiful summer day, you’re driving a convertible along a scenic winding road with the wind in your hair and the sun on your face, you’re singing your favorite tunes at the top of your lungs with your best friend. Can you think of anything better?
Infographic: The Road to Joy
Jun 11, 2024 10:00:00 AM / by Inspira Marketing posted in Infographics, Automotive
Leveraging Nostalgia in the Automotive Industry
Apr 13, 2023 2:12:43 PM / by Jeff Snyder posted in Automotive
Inspira CEO Jeff Snyder lands a piece in Wards Auto about how nostalgia–and the emotional connection it creates–is becoming a powerful strategy in the automotive industry.
4 Things Gen Z Hates About the Car Buying Experience
Aug 23, 2022 5:34:21 PM / by Bobby Johnson posted in Insights, Automotive
The car-buying experience has always been hit-or-miss for most people, but Gen Z in particular has some pet peeves that dealers need to be aware of if they want to make a sale.
How to Reintroduce Sampling to the Post-Pandemic Consumer
Mar 22, 2022 5:58:33 PM / by Jeff Snyder posted in Experiential, Automotive, CPG, Beverage, Food
The growth of online grocery shopping throughout the pandemic reminded brands that it’s time to invest in online customer experiences. Read Jeff Snyder’s article in Food Dive on how to reintroduce sampling to the post-pandemic consumer. Read the full article here.
Five Things To Know About The Alternative Fuel Auto Consumer
Mar 15, 2022 9:00:00 AM / by Madison Zoey Vettorino posted in Automotive
Did you know that the lifetime cost of fueling an electric vehicle is between $3,000 to $10,500 less than a regular gasoline-powered car? Based on this fact alone, it is understandable why more consumers want to bid trips to the gas station farewell. Electric vehicles are growing in popularity both in the US and abroad, and there’s reason to believe that the industry will continue to prosper in the next decade. Here are five things you should know about the alternative fuel auto consumer.
Infographic: A Peek Under the Hood of the Auto Industry
Feb 16, 2022 9:15:48 PM / by Madison Zoey Vettorino posted in Insights, Automotive
After two years of a pandemic slump, the auto industry is poised for a comeback. Here, we look at predications for 2022, potential challenges, how consumers are shopping for new automobiles, and how to enhance the buying experience.
How Auto Brands are Marketing Electric Vehicles to Consumers
Jun 16, 2021 2:59:47 PM / by Rob Patterson posted in Insights, Automotive
According to Automotive News, brands could launch as many as 65 electric vehicles (EVs) in the United States between now and 2024. This rapid shift from OEMs not only reflects the government’s desire to reduce greenhouse gas emissions, but also shows just how far consumers have come on the subject of electric vehicles. In fact, according to the Electric Vehicle Sentiment Survey from CarGurus, 52% of US car owners expect to own an EV within the next ten years—quite the jump from just 34% in 2018.
3 Things to Know About Consumer Automotive Preferences in 2021
Mar 31, 2021 12:37:50 PM / by Rob Patterson posted in Insights, Automotive
Over the past year, the pandemic has thrown a wrench into even the best-laid of plans. For those looking to purchase or lease a new vehicle, it's no different. According to the 2021 Deloitte Global Automotive Consumer Study, 34% of Americans have been forced to either accelerate or slow their auto purchasing plans due to the pandemic.
Infographic: Auto Purchasing in the Pandemic
Jul 22, 2020 6:04:37 PM / by Rob Patterson posted in Infographics, Automotive
The pandemic has thrown a wrench into even the best-laid of plans this year, and it has greatly affected those looking to purchase or lease a vehicle. As far back as April, nearly four in five consumers were delaying their next purchase due to COVID-19, but we're starting to see glimmers of hope. For brands and dealerships to maintain their market share, though, they'll need to pay close attention to consumer preferences. Below, find out more about the state of automotive purchase process amidst the pandemic.
Infographic: Americans Miss Their Automobiles
May 27, 2020 12:09:11 PM / by Rob Patterson posted in Infographics, Automotive
With Americans largely confined to their homes over the past few months, most haven’t been getting much use out of their automobiles. Additionally, those who were planning to buy or lease a vehicle have largely postponed their plans to do so; of the 39% of respondents to a CarInsurance.org study who were planning to buy or lease a car between March and May, 71% said they had decided to wait until later on. In this infographic, we take a look at consumers’ auto habits during the pandemic and what they might prioritize in their purchases going forward.