We all know that today's consumers are investing in experiences over material things, and the travel industry has been a direct beneficiary of this trend. In fact, a study of Millennial consumers found that behind only saving for an emergency and housing, banking money for a vacation is a top priority. Just as the desire to invest in bucket-list experiences grows, the way consumers evaluate and select destinations continues to evolve. As we enter the next decade, consumers are becoming increasingly conscious about the impact of travel on the environment and are endeavoring to forge deeper connections with the people and places they visit. Here, we explore the emerging travel trends of 2020.
Here are three things you need to know about 2020 travel trends:
Second City Travelers
Although New York, Paris, and London remain top global destinations, consumers are seeking out lesser-known destinations to avoid overtourism.
- 60% are interested in services that suggest locales where an increase in tourism would have a positive effect
- 54% want to play a role in reducing overtourism
- 51% would swap their original destination for a lesser-known alternative if it would have less of an impact
A Grand Adventure for All
Travel is truly a family affair. Multi-generational travel is growing in popularity -- and it's not just for kids.
- 75% of consumers agree that vacations are a great way for generations to spend time together
- 42% say they choose pet-friendly holiday destinations
The Journey is the Destination
- 64% are interested in taking a historical train ride such as the Orient Express
- 61% intend to take a longer route to experience more of the journey
- 56% wouldn't mind spending extra time traveling if they were taking a unique mode of transport
Is your brand looking to connect with conscious travelers as we move forward in 2020? Contact us today to learn how our suite of experiential-led services can help you build brand awareness, encourage trial, and earn lifelong loyalists.
