--- title: "Infographic: What We Know About Cannabis Consumers" description: Consumer attitudes on cannabis continue to evolve as more states move to legalize. Let's take a look at cannabis consumers and what makes them tick. --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Infographic: What We Know About Cannabis Consumers](https://blog.inspiramarketing.com/blog/infographic-what-we-know-about-cannabis-consumers) Jun 18, 2019 11:29:24 AM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) - [Tweet](https://twitter.com/share) As more states move to legalize medicinal and recreational marijuana, consumer attitudes continue to evolve. In fact, 56% of Americans indicate that they’re in favor of legalization, while 16% admit to being cannabis consumers themselves. Of those who consume, we’re seeing increasing diversity; men, women, young, and old are all turning to cannabis as a means to reduce stress, ease aches and pains, and even diminish use of other substances like alcohol and tobacco. Here, we take a look at today’s cannabis consumer to understand who they are and what makes them tick. ![What-We-Know-About-Cannabis-Consumers_v2.jpg#asset:1055](https://blog.inspiramarketing.com/hubfs/blog/What-We-Know-About-Cannabis-Consumers_v2.jpg) Here are four things you need to know about cannabis consumers: **Cannabis and Self-Care** 10% have practiced yoga in the last six months (23% more than the average consumer) 59% follow a regular exercise routine 46% prefer alternative medical treatments over medical practices **Opportunity Abounds in Travel and Leisure** 58% of consumers have indicated they're interested in cannabis-friendly hotels and resorts About half of consumers say they'd be interested in going to a cannabis consumption lounge **Diversity on the Rise** Baby Boomers were one of the fastest growing consumer segments, increasing by 25% over the past year Female consumers nearly doubled, and now represent 38% of cannabis consumers Did you know? First-time cannabis consumers increased by 140% in 2018 **Cannabis as an Alternative** 71% of consumers have either reduced or stopped their use of OTC pain medication due to cannabis use 35% of consumers have either reduced or stopped their use of prescription pain medication due to cannabis use Is your brand looking to connect with cannabis consumers? **[Contact us](http://inspiramarketing.com/contact)** today to learn how our suite of experiential-led services can help you build brand awareness and earn lifelong loyalists. Topics: [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics) ![Rob Patterson](https://app.hubspot.com/settings/avatar/e1a05c73af5188138a1c9a81f2768bad) #### Written by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Insights (179)](https://blog.inspiramarketing.com/blog/tag/insights) - [Experiential (120)](https://blog.inspiramarketing.com/blog/tag/experiential) - [Infographics (95)](https://blog.inspiramarketing.com/blog/tag/infographics) - [Inspira in the News (70)](https://blog.inspiramarketing.com/blog/tag/inspira-in-the-news) - [Social Media (64)](https://blog.inspiramarketing.com/blog/tag/social-media) - [Employee Spotlights (49)](https://blog.inspiramarketing.com/blog/tag/employee-spotlights) - [Inspira News (49)](https://blog.inspiramarketing.com/blog/tag/inspira-news) - [Awards (46)](https://blog.inspiramarketing.com/blog/tag/awards) - 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