While other platforms may be losing users (we’re looking at you Facebook and Twitter), Instagram is in high-growth mode. Between 2017 and 2020, Instagram is expected to grow its user base by almost 7% to reach 95 million users in the U.S. alone. Moreover, researchers found that Instagram users are more engaged and actively follow brands on the platform.

When developing your next experiential marketing campaign, brands should consider how Instagram can help to amplify content before, during, and after the activation through influencers, brand, and user-generated content.

Here are five facts you need to know about how Instagram can create engagement for your next experiential campaign.

Growing, Growing, Growing

Use is growing among U.S. consumers those who use Instagram at least once a month

(millions)

2017 76.2

2018 83.6

2019 89.5

2020 95.1

Instagram’s users are more engaged than Facebook users

Average engagement rate based on total audience

Instagram .84%

Facebook .53%

Instagram reaches more Millennial and Gen Z consumers

More than half of U.S. Millennials are active on Instagram

18-24 59%

25-35 54%

Instagram earns top honors among college students

Preferred networks among college students

Instagram 39%

Facebook 29%

Snapchat 19%

Twitter 14%

Instagram helps women discover new products and keep up with their favorite brands

Women prefer to engage with brand content on Instagram than any other social network

Instagram 81%

Facebook 79%

Pinterest 56%

YouTube 51%

Twitter 43%

Snapchat 35%

Contact us today to learn how our team can integrate social media into your next campaign.