Tired of getting scrolled past? You’re not alone. The brands that are really connecting with people aren’t playing it safe—they’re taking (calculated) risks to build strong relationships with their audience. 

Inspira's Chief Creative Officer, Dave Wasserman, was recently published in MediaPost, breaking down examples of challenger brands that have taken more of an edge with their marketing approach, plus how your brand can be remembered without losing sight of your core values.

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