During the COVID-19 pandemic, consumers were starved for human connection. A recent report by Genesys revealed that two in five people feel less connected to others due to the pandemic. One of the best ways brands can demonstrate their commitment to customers in this unusual time is by developing genuine empathy for consumers. 

Now that the world is opening up and experiential marketing is resurging, marketers have an opportunity to form a connection with consumers by making empathy-driven decisions. These decisions could help brands create an emotional and intellectual bond with customers. Learn more about how experiential marketers can demonstrate empathy in this article from Inspira’s founder Jeff Snyder.