When the pandemic struck last year, brands and marketers with plans for in-person experiences had to pivot quickly. Though the inability to host live events presented many challenges, it also served as an innovation incubator that brought virtual events to the forefront. 

Even as vaccine distribution signals the eventual return of live events, virtual events aren't going anywhere. To find out what it takes to create a successful virtual experience going forward, check out the latest article from Jeff Snyder in Innovation Management!