Today’s consumers make a statement by putting their money where their beliefs are. They primarily do this by supporting transparent, responsible brands. Approximately 87% of consumers say they’d purchase from a company that endorses an issue they care about. Additionally, 53% of consumers are willing to pay more to support brands that take a stand on political, economic, and public health issues.  

Developing an authentic corporate social responsibility program demonstrates that your brand is committed to a larger purpose.  Learn more about how corporate social responsibility can lead to brand growth in this article from founder Jeff Snyder!