So Delicious Dairy Free recently shared insights with Event Marketer about their bold “Pint of No Return” pop-up at Lollapalooza—a sensory-packed activation built to deliver their “Dairy Free Your Mind” campaign live and in neon. The oversized, minimalist pint structure housed a walk-in freezer with samples, scratch-and-sniff wallpaper, a kaleidoscope selfie booth, merch giveaways, and custom soundscapes—all designed to delight every sense and challenge expectations of dairy-free treats.

Click here to read more from this exclusive interview with the brand.