Inspira’s strategic approach to brand experience was highlighted in a recent article in Event Marketer. In the interview, Thomas’ brand manager Michael Jensen discussed how Inspira’s consumer insights formed the foundation for the brand’s “Wake Up to What’s Possible” campaign to honor National Public Lands Day in the Pacific Northwest. 

The Consumer Packaged Goods (CPG) industry’s digital transformation has arrived, and it’s determined to redefine the customer journey and experience. Properly harnessing the power of digital can help a brand successfully drive impact. 

Stay-at-home orders, physical distancing, and fear of crowded markets have forced consumers to shop differently. During the first months of the COVID-19 pandemic, online shopping across all categories increased dramatically. Although consumers will continue to shop online for some products and convenience, our research found that consumers will, for the most part, return to grocery stores for their food and beverage needs. Here, we look at how shopping shifted during the pandemic and how they're likely to evolve in the future.

Although consumer behavior had been evolving prior to the pandemic, the crisis prompted a surge in new shopper behaviors. Whether they were unable to find their favorite brands on the shelf or were looking for less expensive options due to changing economic situations, consumers began shifting brands at unprecedented rates.

During the pandemic, 83% of adults have changed how they get their food and what they eat. And whether it's mobile ordering, pick-up, or delivery, almost half of consumers are trying a new behavior for the first time. What changes are they making in what they eat and how they shop for it? In this infographic, we take a look.

Throughout the course of the pandemic, governments, businesses, and everyday people have been forced to adapt to the changing reality on a seemingly constant basis. While every year brings change in the way we go about our lives, 2020 was a year in which trends accelerated at a rapid pace. Below, we take a look at some of the trends that have taken hold in the food and beverage industry and discuss how they will evolve moving forward in 2021.

While the summer of 2020 bears little resemblance to previous ones here in America, one thing hasn’t changed: demand for ice cream. In fact, according to Nielsen, U.S. retail sales of ice cream were up 26% YoY for the 16-period week that ended 6/20.

Though many Americans have declared war on sugar in recent years in an attempt to adopt a healthier lifestyle, that doesn’t mean all sugary items have suffered. According to Nielsen sales data, candy and chocolates grew 2.5% and 2.8% in 2019, respectively. While the growth itself is modest, it goes to show that candy’s place in consumer routines remains secure.

During the lockdown, families were confined to their homes without much to do. So, it’s not surprising to learn that 46% of Americans say they are snacking more now than before the pandemic began. While snacking may have been a panacea for boredom, it appears that those noshing behaviors may linger even as the country begins to open up. In fact, PepsiCo recently announced the launch of two new direct-to-consumer websites — Snacking.com and PantryShop.com — to address both our love of snacks and the emergence of online shopping behaviors. Here, we look at which snacks are most appealing to consumers and where the opportunities are for brands.

With citizens across the country sheltering in place for the time being, our ways of life have been turned upside down. For many, the commute to work has been limited to a commute to the other room. That fitness class or gym session has morphed into a virtual one from within the comforts of home. Even the way that we eat food, an essential commodity for life, has changed drastically. Though many restaurants are still offering delivery, the fact of the matter is that all the time spent at home has led to major shifts in consumption behavior.