Coming at a time of collective unease and jarring disruption, Mental Health Awareness Month feels particularly crucial this year. As mentioned in our latest infographic, 44% of Americans say their mental health has worsened since March, and 90% are looking for ways to improve their wellbeing. So, how can brands help? Below, we share three ways to genuinely connect with consumers and provide solutions throughout this month:

The COVID-19 crisis has presented a great deal of challenges to citizens across the country and globe. From public health and economic concerns to the isolation as a result of social distancing, there is a lot on everyone's minds. So, how are Americans coping with these changes? With May representing Mental Health Awareness Month, let's take a look at how consumers of all different ages are taking care of their bodies and minds during this time.

Since Colorado and Washington became the first two states to legalize the recreational use of cannabis in 2012, nine states (and the nation of Canada) have adopted similar measures. With many expecting that federal legalization will come within the next ten years, it's important to understand the cannabis consumer and his/her preferences. Here, we take a look at the demographics of cannabis consumers based on sales data from the state of Washington.

As brands continue to innovate their products and services to cater to the needs of modern consumers, it’s important to take a step back and understand the macro trends that are driving these changes. Lately, personalization is one such trend that is making its mark on a variety of industries. Whether it’s a playlist on Spotify that’s curated just for your ears or the use of A.I. technologies to make personalized recommendations in retail, brands across the spectrum are making a greater effort to market to consumers as individuals.