We’ve all heard “the algorithm” discussed in hush, reverent tones on social media. “Blame the algorithm,” “we musn’t displease the algorithm,” and “Dear Algorithm, please bring me X kind of content.”
Staying Visible and Relevant: Social Media Algorithms by Platform
Dec 19, 2023 11:15:00 AM / by Inspira Marketing posted in Social Media
Is Your Social Media Content Inspiring Holiday Shoppers?
Dec 5, 2023 5:36:29 PM / by Inspira Marketing posted in Social Media
Get ready: the holiday shopping season in 2023 is gonna be one for the record books. The NRF predicts spending to jump by 3 to 4% from 2022, with total holiday shopping spend clocking in over $950 billion in November and December.
Think You're a Good Listener? Your Social Media Followers Might Disagree
Nov 17, 2023 8:26:19 PM / by Bobby Johnson posted in Social Media
What does word of mouth mean in a world that’s more interconnected than ever? Everything. It literally means everything for brands. And brands that aren’t tracking their online rep can’t contribute to their own narrative. They also miss opportunities better listeners don’t.
The Ultimate Guide to Pinterest Marketing (Part 2)
Nov 14, 2023 1:41:02 PM / by Bobby Johnson posted in Social Media
Many brands stick to a core few social media platforms for marketing, usually Meta or LinkedIn. There’s nothing inherently wrong with picking a lane and doing it well, but brands with strong visuals seriously need to consider branching out to Pinterest.
The Ultimate Guide to Pinterest Marketing (Part 1)
Nov 7, 2023 11:15:00 AM / by Bobby Johnson posted in Social Media
Pinterest is one of the unsung heroes of social media marketing, quietly bringing in tons of views and engagement while being largely ignored by many brands.
Meta's AI-Powered Celebrities: Redefining Digital Interactions
Oct 18, 2023 10:33:34 PM / by Bobby Johnson posted in Social Media, Brand Storytelling
Influencers shape the cultural landscape by establishing a connection with their audience, by offering people everything from role models to gurus to entertainment. But how does the digital landscape change when the people doing the influencing aren’t even real? Can they still connect with people?
Mastering Precision: The Art of Social Media Ad Targeting
Oct 4, 2023 6:51:24 PM / by Bobby Johnson posted in Social Media
What is “social media targeting?” It’s not when you send cute dog videos to a cat person, no. It’s the practice of delivering highly relevant content and ads to specific segments of the audience.
Navigating Influencer Marketing and FTC Guidelines (Part 2)
Sep 13, 2023 10:32:08 PM / by Bobby Johnson posted in Social Media
On June 29th, 2023, FTC announced major changes to its online and influencer marketing regulations. Even worse for potential regulation flaunters, the FTC pushed the maximum penalty for each violation from $46,517 to $50,120. We’ve seen even the biggest celebrities get dinged for violations, too, though the FTC has shown it will go after small influencers just as readily.
Navigating Influencer Marketing and FTC Guidelines (Part 1)
Sep 6, 2023 7:57:03 PM / by Bobby Johnson posted in Social Media
Influencer marketing is some of the most effective marketing out there, which is why it's a $13.8 billion dollar industry.
Sipping Season: The Summer of Hard Seltzers in 2023
Aug 23, 2023 10:43:39 PM / by Bobby Johnson posted in Social Media
If you’ve been at a party this summer, we’re willing to bet you’ve seen one or all of the following: sunshine, sweat, and seltzers.