Rebranding is a risky gambit, but a successful rebrand can pay off big. The best rebrand strategies grab attention, media coverage, and even new customers that are drawn to a fresh style.

We just got back from ANA 2023 at the Costa Del Sol resort in Carlsbad, CA, and we’re here to share what we saw at this year’s conference.

Did you know that nearly half of Gen Z consumers start their shopping on TikTok?

TikTok does, apparently, which is why it's launching a new feature to let buyers and sellers transact directly on the platform. They’re calling it TikTok Shop, and its aim is to let creators, merchants, and brands get their products into the hands of consumers without having to go to another site. 

In a recent Hubspot survey, 90% of social media marketers said that an active, online community was critical to brands in 2023. 90%! You can’t get 90% of marketers to agree on a pizza order.

Social media transformed marketing by shattering monoliths into a thousand pieces. TV, print, and radio were the big three once upon a time, and now a brand has to be conscious of marketing spend on dozens of different channels. 

We know what influencers are: they’re hard-working social media experts who use their clout to spread your message (for a fee). Influencers are an effective channel for increasing brand awareness, true, even if there are caveats marketers should be aware of. The right influencer can hand-deliver your brand to an entirely new audience, while the wrong influencer can hamper your growth. 

Growing an Instagram following can be a tricky business: success feels like luck and some of your best posts go un-hearted. But if your literal business depends on getting more eyes on your ‘gram, it’s easy to get discouraged when your efforts go unnoticed.

Did you know some food brands have seen a 300% increase in conversions from their livestreaming efforts?

Halloween 2022 isn’t far away, but there’s still time to execute Halloween marketing and selling strategies. The best way to do this, of course, is to take a look at the data to see what’s driving Halloween spending this year.

Nailing down an entertaining, authentic, and helpful voice for your brand on social media is more art than science. The best way to learn how, of course, is to take a look at the brands that are absolutely killing it.