Digital marketing experts estimate that consumers see thousands of ads per day. This constant flood of ads has forced consumers to be much more selective in the content they choose to engage with.
While it may be easier than ever to target your audience through digital ads, marketers have to ask themselves whether or not their intended consumer is seeing the ad or, worse, finding it annoying rather than informative.
In our last blog we went over how and why you need to be utilizing TikTok and Reels for your brand or business. In this blog we will be following that same trend, but focus on how to become a master of doing so.
Instagram has made its mapping tool more efficient in a new update. With this new update, a business can be seen through the eyes of their consumers, so we’re going to cover how Instagram’s map tool benefits your company and how you can implement it.
Instagram users can now tag a business’ location on their stories and posts, which allows users to explore the updated map where they can browse recent stories, top posts, and relevant guides of these tagged locations.
Users will also be able to see a business’ hours of operation, address, pricing information, and profile links. In addition, Instagram makes it more accessible for establishments to be found in a Google search since it benefits from a 91/100 domain authority.
A domain authority is a scoring system that makes it possible to estimate the quality of a website through the number of links, SEO history, traffic to website, etc. The higher domain authority a site has, the more it will have a positive impact on your SEO.
There are plenty of reasons why you should take advantage of this feature, and here are a few of them:
Appearing on the map tool will bring in more foot traffic since it can now be seen by international visitors.
The updated map tool encourages user generated content which gives your establishment more authenticity, views, and recommendations.
Not only does your establishment benefit from increased foot traffic, but you will also benefit from more profile views. After all, 58% of users say that they are more likely to be interested in a brand after seeing it in a story.
Users are able to save your location to revisit at later times.
Users are also able to share your location to friends or groups through direct messages.
If you want to set up this feature for your business, you will need to switch to a business account if you have not done so already. You can do this by following the next few steps:
Go to your settings and click on “account.”
Scroll down to “Switch account type” and choose “switch to business account.
Once you have switched your account type, edit your profile to update your public company information such as your email, phone number, address, action buttons, and any links you want to provide.
Since people have started using social media platforms in lieu of search engines, make sure to use hashtags when updating your profile so people can find your post based on keywords.
Instagram’s map tool allows users to search establishments directly, as stated, through hashtags, and they can even filter by location categories to narrow down searches. Using hashtags such as #delivery can help users indicate that your establishment offers services such as Doordash, Grubhub, etc that others do not offer.
A new feature for the map tool is an action button. Action buttons are generated by third-party applications that allow users to book reservations, order food, reserve products, or provide details through custom lead forms to companies without leaving the app. Using action buttons can also help conversion rates since users are prompted to use them rather than clicking through various links to get to their end result, which is more accessible to a consumer’s eye.
There are a few ways you can navigate through the map tool.
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