--- title: "Adweek: Jeff Snyder on Encouraging Event Attendance Going Forward" description: Event organizers have some work to do to convince consumers that live events will be safe again. Hear from Jeff Snyder and others on their plans in Adweek. image: https://blog.inspiramarketing.com/hubfs/melissa-jeanty-vVmGkk14CPE-unsplash-1.jpg --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Adweek: Jeff Snyder on Encouraging Event Attendance Going Forward](https://blog.inspiramarketing.com/blog/adweek-jeff-snyder-on-encouraging-event-attendance-going-forward) May 27, 2020 5:24:10 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) - [Tweet](https://twitter.com/share) For agencies and event organizers, there's a lot of work to be done to assuage consumers' concerns when it comes to returning to live events. In fact, a study from Performance Research found that 60% of consumers have long-term fears about attending large events. To hear from our Founder and CEO, Jeff Snyder, as well as other industry professionals, on how they plan to address consumer concerns going forward, [**read along on Adweek**](https://www.adweek.com/brand-marketing/these-3-simple-steps-will-encourage-event-attendance-post-pandemic/)!   ![Sanitation stations are among the musts for the return to live events](https://blog.inspiramarketing.com/hs-fs/hubfs/melissa-jeanty-vVmGkk14CPE-unsplash.jpg?width=600&name=melissa-jeanty-vVmGkk14CPE-unsplash.jpg)   Topics: [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Experiential](https://blog.inspiramarketing.com/blog/topic/experiential) ![Rob Patterson](https://app.hubspot.com/settings/avatar/e1a05c73af5188138a1c9a81f2768bad) #### Written by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Insights (179)](https://blog.inspiramarketing.com/blog/tag/insights) - [Experiential (120)](https://blog.inspiramarketing.com/blog/tag/experiential) - 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