Nailing down an entertaining, authentic, and helpful voice for your brand on social media is more art than science. The best way to learn how, of course, is to take a look at the brands that are absolutely killing it.
Ann D'Adamo
Recent Posts
Finding Your Brand’s Social Media Voice
Oct 7, 2022 11:34:00 AM / by Ann D'Adamo posted in Insights, Social Media
The Value of Experiential: Measuring ROI
Sep 30, 2022 1:00:00 PM / by Ann D'Adamo posted in Experiential, Social Media, Trend Reports
Digital marketing experts estimate that consumers see thousands of ads per day. This constant flood of ads has forced consumers to be much more selective in the content they choose to engage with.
While it may be easier than ever to target your audience through digital ads, marketers have to ask themselves whether or not their intended consumer is seeing the ad or, worse, finding it annoying rather than informative.
Did you know the colors you see while you’re experiencing something can greatly affect how well you remember what you saw? And the research shows this effect functions across the entire spectrum, from physiology to psychology, behavior and memory.
When Should You Jump on a Social Media Trend?
Jul 27, 2022 2:02:21 PM / by Ann D'Adamo posted in Social Media
If you’ve been on social media this week, you’ve probably seen dozens of “Little Miss” or “Mr. Men” memes in your feed. Like last year’s sea shanties or last month’s Gentle Minions, this is yet another zeitgeist-y viral trend.
Avoid a Culture Clash: 3 Ways to Find the Best Agency for Your Brand
Jul 15, 2022 1:15:00 AM / by Ann D'Adamo posted in Insights
Agency partnerships are like marriages — you need shared values, clear goals, and strong communication to make them successful. Unless the cultures and personas are clear fits, your partnership might be in for a rocky start.
Why Marketers Should Embrace Their Inner Child
Jul 8, 2022 2:00:00 PM / by Ann D'Adamo posted in Insider, Insights
Marketers are natural creative problem solvers, but they’re also just as likely as any other person to occasionally rely on old systems or models out of comfort and ease.
Live, Virtual, or Hybrid? What's the Right Experience for your Brand?
Jun 7, 2022 11:01:37 AM / by Ann D'Adamo posted in Experiential
From Cannes to Coachella in-person events are back in full swing. As conferences, trade shows, and consumer events return, does that mean that virtual events are in our rear-view mirror? Not quite.
Why Your Brand Should Invest In Experiential Marketing
May 31, 2022 8:00:00 AM / by Ann D'Adamo posted in Experiential
After two years of lockdown, summer and fall 2022 are shaping up to be prime time for brands to get back to live events. In fact, a recent survey found that 81% of brands are launching experiential marketing campaigns this year. Why? It’s simple, when people have positive and authentic one-to-one experiences with brands, they become lifelong brand advocates. Here’s what the research says about the power of brand experience.
2022 Food & Beverage Trends Marketers Need to Know
May 17, 2022 8:30:00 AM / by Ann D'Adamo posted in Trend Reports, CPG, Beverage, Food
We all know that consumers are always looking for new… new flavors, new innovations, and new brands. According to the latest research into 2022 food trends, flavor, function, and sustainability are driving beverage innovation. Here are five key trends we’re seeing in the market.
Why Sustainability Matters for Brands
May 10, 2022 9:00:00 AM / by Ann D'Adamo posted in Insights, CPG, Health and Wellness, Food
A 2021 PwC consumer poll across 22 countries found that more than half of consumers have become more eco-friendly during the COVID-19 pandemic. As a society, we’re increasingly aware of the devastating effects storms, wildfires, and drought have on our everyday lives. We know we need to make changes; however, many people just don’t know where to start. A recent study from Brands for Good found that 41% of Americans were unsure how to live more sustainably. That’s where brands can help – through education, inspiration, and products that make it easy for consumers to take baby steps to a more sustainable future.