As we look ahead, 2025 is primed to become a golden year for experiential marketing. According to research published in Marketing Dive, global expenditure on experiential activations by both B2C and B2B brands are expected to surpass this year’s investment of $128.35 billion, significantly exceeding pre-pandemic spend. It’s no surprise that after years of investing heavily in digital, marketers are just as eager as consumers connect in real life.

In a world overflowing with choices, the brands that truly succeed are those that connect with people on a deeper level—where trust, emotion, and authenticity merge to create real relationships. This goes beyond simple loyalty; it’s about deeper relationships. And when customers love your brand, they become your biggest fans and advocates, returning time and time again. But building those relationships aren't easy. It takes effort, consistency, and a well-executed integrated marketing strategy.

2025 might still feel like it’s light years away, but when it comes to your marketing strategy, it's just around the corner. With consumer behaviors evolving faster than your go-to morning coffee order, now's the perfect time to future-proof your brand. Whether you're chasing trends or redefining them, here are three things you should have on your radar to stay ahead of the game.

Coffee is our hero. We’re not kidding. From the moment we stumble out of bed to late-night espresso martinis, coffee is increasingly the beverage of choice for Americans (65% drink it every day!). And, as more brands enter the chat, there’s a growing need to innovate, stand out, and build long-term loyalty through authentic brand-consumer relationships. But, before we begin to brew an integrated marketing strategy, we first need to have a strong understanding of the coffee market and the coffee-drinking consumer. Ready to pour over the facts? (All coffee-related puns intended)

What do brands that are universally loved have in common? They’ve invested time, energy, and resources into building strong relationships with their consumers. Just like any lasting relationship, creating a beloved brand requires consistent effort, trust, and a deep understanding of your audience’s needs. The payoff? Long-term brand fans and advocates. Exactly what every brand dreams of.

Just when you thought you understood Gen Z, there’s another emerging demographic—Gen Alpha—following in its footsteps. Although the youngest in this cohort are still in diapers, the eldest are already brand aware and influencing what their Millennial parents buy. In fact, a recent report from DKC Analyticsfound that 95% of Millennial parents learn about new brands, products, and services from their children, and 49% say they are impacted by their child’s opinions about brands and products.

In today’s fast-moving culture, what’s groundbreaking today can quickly become yesterday’s news. Whether it’s new products or new messaging around a legacy brand, consumers expect brands to capture their attention in unique, more immersive ways. One such avenue is through the integration of virtual reality (VR) into live brand activations and experiences. This forward-thinking approach isn't just about staying current—it's about setting the standard for immersive, unforgettable engagement. Join us as we explore how VR is transforming the playbook for live brand activations, pushing boundaries, and redefining what it means to connect with consumers in the digital age.

In honor of National Financial Literacy month and amidst the backdrop of soaring women’s workforce participation hitting an all-time high of 77.8% in 2023, the conversation around financial independence and retirement planning takes on new significance. Young women are highly invested in saving and planning for life’s major milestones such as buying a home, new automobile, and planning for retirement. And although they may be savings savvy, researchers at Yale found that single women see significantly lower returns from buying and selling real estate than single men — paying 2% more and selling for 2% less, on average! Plus, when it comes to retirement, Goldman Sachs found that women are historically impacted by the wage gap, taking time off to raise children, plus having to retire early for health reasons.

In our newest infographic, we’re looking at what consumers want to add to their diet and what they want to avoid. We also examine how marketers can capture their attention–and most importantly, their appetite!

While aligning with a cause or issue can be a great way to connect with consumers, marketers must choose their cause or issue carefully to ensure that it is authentic to the brand – or risk coming across as insincere, or worse, trying to profit from a cause.