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Ann D'Adamo
Recent Posts
Warriors For A Cure Raises Nearly $116,000 For Pediatric Cancer Research
Nov 22, 2016 6:20:44 AM / by Ann D'Adamo
NORWALK, CT – Warriors for a Cure is a Fairfield County team of mostly Wilton and Norwalk residents that has participated for the last four years in Alex’s Million Mile Run, raising money to benefit Alex’s Lemonade Stand Foundation and its pediatric cancer research work. Yesterday, Wednesday, Nov. 16, Warriors for a Cure team leaders Jeff Snyder and David Pennino presented a check for $115,822 to Jay Scott, the founder of Alex’s Lemonade Stand.
Have Digital Influencers Become The New Celebrity Endorsement?
Nov 22, 2016 6:19:44 AM / by Ann D'Adamo posted in Insights
Buying a car has always been a simple process. One can simply stroll into the dealer, decide on a model, pick a color and sign the papers. With research tools like TrueCar and Cars.com, the process of finding the right car at the right price has become even easier.
Do Influencer Conferences Still Work For Brands?
Sep 2, 2016 11:37:58 AM / by Ann D'Adamo posted in Insights
Alecia Dantico, the GM of our Chicago office, is a veteran of the influencer conference circuit, with a decade of experience in the space. But, after years of deep involvement, she became jaded by the same faces and the same conversations at conference after conference. Sure, the technology and toolsets had evolved, but the influencer community seemed stuck on the same, tired topics and generic brand experiences.
Wilton Warriors’ Team #1 in U.S. Raising Money for Pediatric Cancer Effort
Sep 2, 2016 11:30:12 AM / by Ann D'Adamo
For the third year in a row, Wilton’s “Warriors for a Cure” was the number one team in the country, holding onto their title as the Top Fundraising Team in the nation for Alex’s Lemonade Stand Foundation‘s "Million Mile Run/Walk/Bike" efforts against pediatric cancer. The team raised $73,183 throughout September.
Life is Good Founders Anchor a New Mobile Tour Strategy
Sep 2, 2016 11:24:44 AM / by Ann D'Adamo posted in Experiential
Retail brand Life is Good, whose goal is to spread positivity through its happy face logo and charitable missions, is known for its proprietary events like the Life is Good Festival held in its home state of Massachusetts. But this past fall, the brand shifted gears, going back to its roots by taking its message on the road.
See a Grilled-Cheese-Theme Snow Day—in April
Sep 2, 2016 11:24:18 AM / by Ann D'Adamo posted in Experiential
To promote its new Artesano bread and celebrate National Grilled Cheese Month, Sara Lee hosted a "snow day" in warm weather.
How a Busy Train Terminal Turned Into a Health Marketplace
Sep 2, 2016 11:23:54 AM / by Ann D'Adamo posted in Experiential
Life insurance company John Hancock promoted its HealthyFood program with a pop-up marketplace in New York's Grand Central Terminal.
Inspira Marketing Group Recognized for Outstanding Performance by Diageo North America
Sep 2, 2016 11:23:38 AM / by Ann D'Adamo posted in Awards
Inspira Marketing Group is pleased to announce that it has received the 2016 Diageo Supplier of the Year award for their work with Diageo Spirits and Guinness USA. The 5th Annual Diageo North American Supplier Awards honor excellence in quality, service, collaboration and execution resulting in significant contributions to Diageo's success.
Inspira Marketing Wins 2016 Ex Award For SnugMobile
Sep 2, 2016 11:22:57 AM / by Ann D'Adamo posted in Awards
The winners of the 2016 Ex Awards were announced on Wednesday, May 4 at the Event Marketer Summit in Denver, Co. where Inspira Marketing was awarded the Ex Award for "Best Vehicle Design."