Retail brand Life is Good, whose goal is to spread positivity through its happy face logo and charitable missions, is known for its proprietary events like the Life is Good Festival held in its home state of Massachusetts. But this past fall, the brand shifted gears, going back to its roots by taking its message on the road.

To promote its new Artesano bread and celebrate National Grilled Cheese Month, Sara Lee hosted a "snow day" in warm weather.

Life insurance company John Hancock promoted its HealthyFood program with a pop-up marketplace in New York's Grand Central Terminal.

Inspira Marketing Group is pleased to announce that it has received the 2016 Diageo Supplier of the Year award for their work with Diageo Spirits and Guinness USA. The 5th Annual Diageo North American Supplier Awards honor excellence in quality, service, collaboration and execution resulting in significant contributions to Diageo's success. 

The winners of the 2016 Ex Awards were announced on Wednesday, May 4 at the Event Marketer Summit in Denver, Co. where Inspira Marketing was awarded the Ex Award for "Best Vehicle Design."

At the recent TED2015 conference, Delta Air Lines gave consumers an experience far more valuable than in-flight snacks or first-class seating. The airline created an exhibit called “Stillness in Motion,” inspired by Pico Iyer’s book “The Art of Stillness,” that was designed to teach serenity.

The winners of the Field Marketing and Brand Experience Awards were recently announced, recognizing the top international experiential campaigns of the past year. Inspira Marketing is honored to have been selected as a Bronze recipient in the New Creative Sampling category. Congratulations to our client and partners who helped make the Treat Truck Tour a reality!

Experiential marketing (brand messaging that a consumer can touch, view, or otherwise feel within a physical space—i.e., an experience) is unlike any other form of marketing: No social media post, email attachment, mailer, or television advertisement can inspire, evoke emotion, and generate brand loyalty as much via a single experience.

“100% of customers are people. 100% of employees are people. If you don’t understand people, you don’t understand business.” Simon Sinek, author of the classic "Start With Why"

Experiential marketing is like a fireworks show. Teams of professionals work for dozens of hours just to delight the audience with a 20-minute show of spectacular lights, sounds, and sensations.