At the recent TED2015 conference, Delta Air Lines gave consumers an experience far more valuable than in-flight snacks or first-class seating. The airline created an exhibit called “Stillness in Motion,” inspired by Pico Iyer’s book “The Art of Stillness,” that was designed to teach serenity.
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The winners of the Field Marketing and Brand Experience Awards were recently announced, recognizing the top international experiential campaigns of the past year. Inspira Marketing is honored to have been selected as a Bronze recipient in the New Creative Sampling category. Congratulations to our client and partners who helped make the Treat Truck Tour a reality!
Experiential marketing (brand messaging that a consumer can touch, view, or otherwise feel within a physical space—i.e., an experience) is unlike any other form of marketing: No social media post, email attachment, mailer, or television advertisement can inspire, evoke emotion, and generate brand loyalty as much via a single experience.
“100% of customers are people. 100% of employees are people. If you don’t understand people, you don’t understand business.” Simon Sinek, author of the classic "Start With Why"
Experiential marketing is like a fireworks show. Teams of professionals work for dozens of hours just to delight the audience with a 20-minute show of spectacular lights, sounds, and sensations.
There are pet owners and then there are pet parents, those whose pets have a seat at the table and are served food scrutinized for the source of its ingredients. To reach these discerning consumers and drive trial of its all-natural, Made in the U.S.A. home-style dog treats, Milo's Kitchen is traveling to dog-friendly events and company offices on the Milo's Treat Truck Tour, a sampling activation for dogs. The tour launched at Marina Green Park in San Francisco June 27 and wraps Sept. 7 at Adoptapalooza in New York City.
Just about every kid at one time or another dreamed of digging a tunnel straight through the earth's core and popping up on the other side of the globe. Microsoft and agencies Inspira Marketing and Interbrand implemented a 21st-century version of that fantasy to help position the technology brand as a provider of innovative and even fun solutions.
Snuggle, Sun Products' fabric softener and dryer sheets brand, offered New Yorkers a cozy retreat from the bitter cold on Friday, Feb. 13, with the introduction of the SnugMobile—a tricked out RV designed to generate a whole lot of love just in time for Valentine's Day.
Jeff Snyder is the chief inspiration officer and founder of Inspira Marketing, an experiential marketing agency based in Norwalk, Connecticut. Jeff has more than 20 years of marketing experience and has previously worked at GMR Marketing and RedPeg Marketing. He is passionate about finding a cure for pediatric spinal cancer, and Inspira donates a portion of its profits to fund cancer research.