Influencers shape the cultural landscape by establishing a connection with their audience, by offering people everything from role models to gurus to entertainment. But how does the digital landscape change when the people doing the influencing aren’t even real? Can they still connect with people?
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Emerging brands are thrust into a competitive marketplace full of established brands often with nothing but a scrappy attitude, a dream, and a tight budget. But all three, when combined with a tailored marketing strategy, are sometimes all you need to create brand awareness with consumers.
What is “social media targeting?” It’s not when you send cute dog videos to a cat person, no. It’s the practice of delivering highly relevant content and ads to specific segments of the audience.
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Melissa Burns
Director of Marketing & Communications
914-384-0945
mburns@inspiramarketing.com
Fall has finally arrived, kicking down Summer’s door with a pumpkin spice latte in either hand. Are you planning your holiday marketing campaign yet? You should be.
Our team member and Director of Marketing and Communications, Melissa Burns, attended Hubspot’s INBOUND 23 Marketing and Sales Conference for the very first time. And, according to our conversation, it definitely won’t be her last.
On June 29th, 2023, FTC announced major changes to its online and influencer marketing regulations. Even worse for potential regulation flaunters, the FTC pushed the maximum penalty for each violation from $46,517 to $50,120. We’ve seen even the biggest celebrities get dinged for violations, too, though the FTC has shown it will go after small influencers just as readily.
Influencer marketing is some of the most effective marketing out there, which is why it's a $13.8 billion dollar industry.
Despite reports of volatility in the news, streaming video is having a great summer and a solid year all around.
If you’ve been at a party this summer, we’re willing to bet you’ve seen one or all of the following: sunshine, sweat, and seltzers.