--- title: Default HubSpot Blog | Bobby Johnson --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## Bobby Johnson ## Recent Posts [![](https://blog.inspiramarketing.com/hubfs/pexels-jeshootscom-1040160%20(1).jpg)](https://blog.inspiramarketing.com/blog/the-big-game-ad-breakdown-the-mvps-of-2024) ## [The Big Game Ad Breakdown: The MVPs of 2024](https://blog.inspiramarketing.com/blog/the-big-game-ad-breakdown-the-mvps-of-2024) Feb 14, 2024, 7:41:50 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Trend Reports](https://blog.inspiramarketing.com/blog/topic/trend-reports), [Sports & Entertainment](https://blog.inspiramarketing.com/blog/topic/sports-entertainment), [Brand Storytelling](https://blog.inspiramarketing.com/blog/topic/brand-storytelling) [0 Comments](https://blog.inspiramarketing.com/blog/the-big-game-ad-breakdown-the-mvps-of-2024#comments-listing) Superbowl LVIII–or “58” for those not born during the Roman Empire–is over, but the heat from the ads is still baking. Just [like last year](https://inspiramarketing.com/breaking-down-the-big-game-ads-what-worked-what-didnt-and-what-now/), we polled everyone at Inspira Marketing to get their takes on which commercials stuck with them and which faded into obscurity. [Read More](https://blog.inspiramarketing.com/blog/the-big-game-ad-breakdown-the-mvps-of-2024) [![](https://blog.inspiramarketing.com/hubfs/man-3774381_1280.jpg)](https://blog.inspiramarketing.com/blog/decoding-discovery-how-viewers-find-and-watch-streaming-content) ## [Decoding Discovery: How Viewers Find and Watch Streaming Content](https://blog.inspiramarketing.com/blog/decoding-discovery-how-viewers-find-and-watch-streaming-content) Jan 30, 2024, 11:50:41 AM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Sports & Entertainment](https://blog.inspiramarketing.com/blog/topic/sports-entertainment), [Brand Storytelling](https://blog.inspiramarketing.com/blog/topic/brand-storytelling) [0 Comments](https://blog.inspiramarketing.com/blog/decoding-discovery-how-viewers-find-and-watch-streaming-content#comments-listing) Ever wonder what really drives consumer choices when it's time to kick back and catch up on TV? Where do they find streaming shows, what keeps them watching, and how do streaming companies and marketers get their attention? [Read More](https://blog.inspiramarketing.com/blog/decoding-discovery-how-viewers-find-and-watch-streaming-content) [![](https://blog.inspiramarketing.com/hubfs/pexels-pixabay-163007%20(1).jpg)](https://blog.inspiramarketing.com/blog/revitalizing-outdated-marketing-strategies-modernizing-traditional-methods) ## [Revitalizing Outdated Marketing Strategies: Modernizing Traditional Methods](https://blog.inspiramarketing.com/blog/revitalizing-outdated-marketing-strategies-modernizing-traditional-methods) Jan 17, 2024, 8:05:07 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) [0 Comments](https://blog.inspiramarketing.com/blog/revitalizing-outdated-marketing-strategies-modernizing-traditional-methods#comments-listing) Not all marketing strategies last the test of time. But that doesn’t mean you have to throw away years of experience for the shiniest new idea, either. Often it takes the smallest tweak to an existing strategy to make it modern, exciting, and most of all effective.  [Read More](https://blog.inspiramarketing.com/blog/revitalizing-outdated-marketing-strategies-modernizing-traditional-methods) [![](https://blog.inspiramarketing.com/hubfs/brett-jordan-lYW2El-YSCs-unsplash.jpg)](https://blog.inspiramarketing.com/blog/is-your-brand-identity-craving-a-revamp) ## [Is Your Brand Identity Craving a Revamp?](https://blog.inspiramarketing.com/blog/is-your-brand-identity-craving-a-revamp) Jan 2, 2024, 10:45:00 AM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Brand Storytelling](https://blog.inspiramarketing.com/blog/topic/brand-storytelling) [0 Comments](https://blog.inspiramarketing.com/blog/is-your-brand-identity-craving-a-revamp#comments-listing) It’s a New Year, and that doesn’t just mean overly optimistic gym memberships: it means rejuvenation. A chance to rethink who your brand is, what it’s trying to achieve, and how it's being perceived in the marketplace. [Read More](https://blog.inspiramarketing.com/blog/is-your-brand-identity-craving-a-revamp) [![](https://blog.inspiramarketing.com/hubfs/Climbing%20Challenger.jpg)](https://blog.inspiramarketing.com/blog/brand-disruption-101-what-is-a-challenger-brand) ## [Brand Disruption 101: What is a Challenger Brand?](https://blog.inspiramarketing.com/blog/brand-disruption-101-what-is-a-challenger-brand) Dec 12, 2023, 6:44:59 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Brand Storytelling](https://blog.inspiramarketing.com/blog/topic/brand-storytelling) [0 Comments](https://blog.inspiramarketing.com/blog/brand-disruption-101-what-is-a-challenger-brand#comments-listing) If you’ve never heard the term, or felt fuzzy about the details, a challenger brand is a new or small company trying to disrupt the status quo of an industry.  [Read More](https://blog.inspiramarketing.com/blog/brand-disruption-101-what-is-a-challenger-brand) [![](https://blog.inspiramarketing.com/hubfs/pexels-andrea-piacquadio-3779448.jpg)](https://blog.inspiramarketing.com/blog/think-youre-a-good-listener-your-social-media-followers-might-disagree) ## [Think You're a Good Listener? Your Social Media Followers Might Disagree](https://blog.inspiramarketing.com/blog/think-youre-a-good-listener-your-social-media-followers-might-disagree) Nov 17, 2023, 8:26:19 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Social Media](https://blog.inspiramarketing.com/blog/topic/social-media) [0 Comments](https://blog.inspiramarketing.com/blog/think-youre-a-good-listener-your-social-media-followers-might-disagree#comments-listing) What does word of mouth mean in a world that’s more interconnected than ever? Everything. It literally means everything for brands. And brands that aren’t tracking their online rep can’t contribute to their own narrative. They also miss opportunities better listeners don’t.  [Read More](https://blog.inspiramarketing.com/blog/think-youre-a-good-listener-your-social-media-followers-might-disagree) [![](https://blog.inspiramarketing.com/hubfs/dima-solomin-UKAViH-hFMk-unsplash%20(1).jpg)](https://blog.inspiramarketing.com/blog/the-ultimate-guide-to-pinterest-marketing-part-2) ## [The Ultimate Guide to Pinterest Marketing (Part 2)](https://blog.inspiramarketing.com/blog/the-ultimate-guide-to-pinterest-marketing-part-2) Nov 14, 2023, 1:41:02 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Social Media](https://blog.inspiramarketing.com/blog/topic/social-media) [0 Comments](https://blog.inspiramarketing.com/blog/the-ultimate-guide-to-pinterest-marketing-part-2#comments-listing) Many brands stick to a core few social media platforms for marketing, usually Meta or LinkedIn. There’s nothing inherently wrong with picking a lane and doing it well, but brands with strong visuals seriously need to consider branching out to Pinterest.  [Read More](https://blog.inspiramarketing.com/blog/the-ultimate-guide-to-pinterest-marketing-part-2) [![](https://blog.inspiramarketing.com/hubfs/pinterest-1084757_640.jpg)](https://blog.inspiramarketing.com/blog/the-ultimate-guide-to-pinterest-marketing-part-1) ## [The Ultimate Guide to Pinterest Marketing  (Part 1)](https://blog.inspiramarketing.com/blog/the-ultimate-guide-to-pinterest-marketing-part-1) Nov 7, 2023, 11:15:00 AM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [Social Media](https://blog.inspiramarketing.com/blog/topic/social-media) [0 Comments](https://blog.inspiramarketing.com/blog/the-ultimate-guide-to-pinterest-marketing-part-1#comments-listing) Pinterest is one of the unsung heroes of social media marketing, quietly bringing in tons of views and engagement while being largely ignored by many brands.  [Read More](https://blog.inspiramarketing.com/blog/the-ultimate-guide-to-pinterest-marketing-part-1) [![](https://blog.inspiramarketing.com/hubfs/halloween-2905531_640.jpg)](https://blog.inspiramarketing.com/blog/tricks-treats-and-trends-halloween-spending-for-2023) ## [Tricks, Treats, and Trends: Halloween Spending for 2023](https://blog.inspiramarketing.com/blog/tricks-treats-and-trends-halloween-spending-for-2023) Oct 25, 2023, 6:44:10 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) posted in [CPG](https://blog.inspiramarketing.com/blog/topic/cpg), [Halloween](https://blog.inspiramarketing.com/blog/topic/halloween) [0 Comments](https://blog.inspiramarketing.com/blog/tricks-treats-and-trends-halloween-spending-for-2023#comments-listing) 2023’s Total Halloween spend is expected to reach a record $12.2 billion this year, exceeding last year’s record of $10.6 billion.1  [Read More](https://blog.inspiramarketing.com/blog/tricks-treats-and-trends-halloween-spending-for-2023) [![](https://blog.inspiramarketing.com/hubfs/lightbulb-3104355_640%20(1).jpg)](https://blog.inspiramarketing.com/blog/overcoming-the-obvious-sparking-creativity-against-marketing-woes) ## [Overcoming the Obvious: Sparking Creativity Against Marketing Woes](https://blog.inspiramarketing.com/blog/overcoming-the-obvious-sparking-creativity-against-marketing-woes) Oct 25, 2023, 12:53:15 PM / by [Bobby Johnson](https://blog.inspiramarketing.com/blog/author/bobby-johnson) [0 Comments](https://blog.inspiramarketing.com/blog/overcoming-the-obvious-sparking-creativity-against-marketing-woes#comments-listing) Traditional marketing campaigns may feel reliable, but it's the unexpected ideas that capture audiences.  [Read More](https://blog.inspiramarketing.com/blog/overcoming-the-obvious-sparking-creativity-against-marketing-woes) [All posts](https://blog.inspiramarketing.com/blog/all) [Next](https://blog.inspiramarketing.com/blog/author/bobby-johnson/page/2) ### Subscribe to Email Updates - 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