Back-to-school shopping and back-to-school sales are in full swing, stressing out parents and stretching out budgets. But how are parents shopping, and where is the money going?
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In one of our most popular articles, we looked at Millennials and Gen Z from a marketer perspective: what they like, how they spend their money, and where we can reach them with our messaging.
60% of the entire world uses social media, and they use it for over two hours a day on average. This is an amazing statistic, considering that even just the term “social media” is less than 20 years old.
Rebranding is a risky gambit, but a successful rebrand can pay off big. The best rebrand strategies grab attention, media coverage, and even new customers that are drawn to a fresh style.
Summer is in full bloom, and interest in attending summer events in 2023 is bouncing back. In fact, 81% of attendees surveyed plan to spend as much or more on live events/experiences in summer 2023 than they did in 2022.1
We just got back from ANA 2023 at the Costa Del Sol resort in Carlsbad, CA, and we’re here to share what we saw at this year’s conference.
Did you know that nearly half of Gen Z consumers start their shopping on TikTok?
TikTok does, apparently, which is why it's launching a new feature to let buyers and sellers transact directly on the platform. They’re calling it TikTok Shop, and its aim is to let creators, merchants, and brands get their products into the hands of consumers without having to go to another site.
Customer data is the heart of marketing, probably always will be. Demographics, consumer profiles, buying trends, regional preferences, past performance, etc. It’s all part of the stew, and it's invaluable to marketers. But without hard data on how customers feel about our ads and our experiences–without empathy–we’re only getting half the picture.
In a recent Hubspot survey, 90% of social media marketers said that an active, online community was critical to brands in 2023. 90%! You can’t get 90% of marketers to agree on a pizza order.
Threads is the newest kid in school, the social media platform that sprung up Wednesday and has already captured attention on the global stage.