We know what influencers are: they’re hard-working social media experts who use their clout to spread your message (for a fee). Influencers are an effective channel for increasing brand awareness, true, even if there are caveats marketers should be aware of. The right influencer can hand-deliver your brand to an entirely new audience, while the wrong influencer can hamper your growth. 

Inflation is hitting all of us hard, which means marketing departments have to do more with less. This is exactly why mobile tours are a great method of experiential marketing, one that reuses assets, hits a wide audience, and forms a personal connection with consumers all across your route.

The economy may be sluggish, but that hasn’t stopped consumers from showing their love and appreciation for the special women in their lives. 

Growing an Instagram following can be a tricky business: success feels like luck and some of your best posts go un-hearted. But if your literal business depends on getting more eyes on your ‘gram, it’s easy to get discouraged when your efforts go unnoticed.

Few social media platforms last forever: or, at the very least, their time at the top of the pack has a ticking clock on it. Culture moves on, the youths pick a new home to frustrate their parents’ snooping attempts, and sometimes a social media company makes a few unpopular decisions that cause an exodus. 

Brand ambassadors are the face of not only your current marketing campaign or activation, but of your brand, your company. And while many ambassadors may only be working for you for a single event, the impression they leave on potential consumers lasts forever.

Did you know some food brands have seen a 300% increase in conversions from their livestreaming efforts?

Okay, we’re not going to lie to you: January and February were the perfect months to start planning for a summer brand activation. But, as the saying goes, we can’t let “perfect” be the enemy of “good.” It’s still possible to create successful summer events if you start now.

April is Financial Literacy month, the perfect time to explore how financial literacy is more important to consumers in 2023 than ever before.

Be it co-branded products, sponsorships, joint advertising campaigns, or event collaboration, brand partnerships help brands combine their strengths and mitigate their weaknesses to reach a common audience.