A spectacular lightning storm may have lit up Austin on the seventh day of SXSW, but it didn’t slow the show’s momentum for a second.
Bobby Johnson
Recent Posts
Marketing Innovations and Storytelling Inspiration at SXSW 2023
Mar 29, 2023 9:14:17 PM / by Bobby Johnson posted in Experiential, Brand Storytelling
Illy Snow Lodge Activation Appears in BizBash
Mar 29, 2023 12:58:31 PM / by Bobby Johnson posted in Inspira in the News
Inspira Marketing's latest activation for coffee company Illy grabs a spot on BizBash's "Cool Event Ideas" for March 2023.
4 Food and Beverage Trends You Might Have Missed at Expo West 2023
Mar 22, 2023 1:43:55 PM / by Bobby Johnson posted in CPG, Health and Wellness, Food, Sustainability
2023’s Natural Products Expo West was a rollicking success for attendees and exhibitors, again providing a chance for vendors and marketers (and more) to share their newest big ideas.
Inspira Spotlight: Kira Smelser, Social, Content, and PR Manager
Mar 17, 2023 9:00:00 AM / by Bobby Johnson posted in Employee Spotlights
Today we’re getting to know an important face and voice at Inspira Marketing: Kira Smelser.
Check out this week’s infographic depicting three trends to keep an eye out for where the beer market could be heading in 2023.
How Women Are Shaping Consumer Trends in 2023
Mar 14, 2023 4:56:12 PM / by Bobby Johnson posted in Trend Reports, Beauty, Beverage
Women are a driving force in retail, influencing purchasing decisions in most industries. From fashion and beauty to wellness and beverage sales, women’s retail choices have a significant impact on the global market.
Inspira Wins Top Spot on HBJ's 2023 Best Places to Work in CT
Mar 9, 2023 12:41:07 PM / by Bobby Johnson posted in Awards
Inspira lands at #1 for large companies on the Hartford Business Journal’s most recent list of the best companies to work for in Connecticut.
Happy Anniversary: The 15-Year Evolution of Inspira's Fiery Logo
Mar 8, 2023 12:00:00 AM / by Bobby Johnson posted in Inspira News, Brand Storytelling
That’s right: happy anniversary to us. It’s Inspira’s 15th year anniversary, a celebration of how far we’ve come as a purpose-driven company looking to transform how brands and consumers find each other. And considering only 25% of businesses make it to the 15-year mark, it’s definitely worth celebrating.
Inspira Marketing Group’s Treasure Neal on Being an Effective Leader to Creatives
Mar 2, 2023 1:33:21 PM / by Bobby Johnson posted in Inspira in the News
Inspira and Enthuse Marketing’s Creative Director, Treasure Neal, talks with Air about his creative philosophy, how to measure good creative product, and the tools that help his team work so well together.
Infographic: Employee Appreciation Day is Not Optional
Mar 1, 2023 3:55:41 PM / by Bobby Johnson posted in Experiential, Infographics
March 3rd is Employee Appreciation Day, when companies recognize and appreciate the efforts of their team members. It’s an important day, and if you employ or lead any kind of team, this day should have your attention.