A Short History of Instagram Trends
If you were on Instagram before 2013, we’re sure you remember the golden age of casual content.
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Many of our clients come to Inspira Marketing with the thought that email marketing is a dying marketing form. In reality, this couldn’t be further from the truth. In 2020, there were over 4 billion email users worldwide - which means over half the world’s population is currently using email - and that number is continuing to rise. Even with so many people actively utilizing email, more than 40% of marketers saw cuts to their email marketing budgets since the pandemic according to Hubspot.
TikTok isn’t just for Gen-Z. Beyond the Hype House and the 30-second dances to Cardi B, there are endless opportunities for brand strategy. The popular, video-oriented social media platform has maintained exponential growth since its release in 2016. One in six Americans admits they have the app downloaded on their mobile device, a 75% growth from 2019. The amount of average weekly users recently surpassed 53.5 million.
For some, “TikToking” is a full-time job. Digital creators can build a follower-base by honing in on a certain niche. The use of trending sounds and hashtags can ensure creators reach an audience. Or, whether intentional or not, users can gain traction from one viral video. With a unique algorithm, it has never been easier to pop up on millions of phone screens. Now, the question is: how do brands tap into this massive visibility opportunity? Check out our top five suggestions for increasing reach on TikTok.