Demonstrating exemplary commitment to fostering inclusivity and a sense of belonging in the work environment, Inspira Marketing has been recognized as an Inclusive Workplace by Best Companies Group and COLOR Magazine.
Recent Posts
Inspira's Senior Account Director Ralph Failla wrote an article over at the Trade Show News Network (TSNN), sharing his field marketing expertise. To learn about how personalization creates powerful experiences for customers, read the full article over at TSNN.
Inspira's Group Creative Director Farah Brigante lands an article in Success, talking about the importance of diversity in marketing strategy.
Inspira has set a goal to raise at least $15,000 in donations to provide new shoes to an entire local Title 1 Connecticut elementary school. Click to read the full press release.
In our last blog we went over how and why you need to be utilizing TikTok and Reels for your brand or business. In this blog we will be following that same trend, but focus on how to become a master of doing so.
Instagram has made its mapping tool more efficient in a new update. With this new update, a business can be seen through the eyes of their consumers, so we’re going to cover how Instagram’s map tool benefits your company and how you can implement it.
Instagram users can now tag a business’ location on their stories and posts, which allows users to explore the updated map where they can browse recent stories, top posts, and relevant guides of these tagged locations.
Users will also be able to see a business’ hours of operation, address, pricing information, and profile links. In addition, Instagram makes it more accessible for establishments to be found in a Google search since it benefits from a 91/100 domain authority.
A domain authority is a scoring system that makes it possible to estimate the quality of a website through the number of links, SEO history, traffic to website, etc. The higher domain authority a site has, the more it will have a positive impact on your SEO.
Why should you take advantage of this feature?
There are plenty of reasons why you should take advantage of this feature, and here are a few of them:
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Appearing on the map tool will bring in more foot traffic since it can now be seen by international visitors.
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The updated map tool encourages user generated content which gives your establishment more authenticity, views, and recommendations.
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Not only does your establishment benefit from increased foot traffic, but you will also benefit from more profile views. After all, 58% of users say that they are more likely to be interested in a brand after seeing it in a story.
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Users are able to save your location to revisit at later times.
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Users are also able to share your location to friends or groups through direct messages.
How you can set up this feature
If you want to set up this feature for your business, you will need to switch to a business account if you have not done so already. You can do this by following the next few steps:
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Go to your settings and click on “account.”
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Scroll down to “Switch account type” and choose “switch to business account.
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Once you have switched your account type, edit your profile to update your public company information such as your email, phone number, address, action buttons, and any links you want to provide.
Since people have started using social media platforms in lieu of search engines, make sure to use hashtags when updating your profile so people can find your post based on keywords.
Instagram’s map tool allows users to search establishments directly, as stated, through hashtags, and they can even filter by location categories to narrow down searches. Using hashtags such as #delivery can help users indicate that your establishment offers services such as Doordash, Grubhub, etc that others do not offer.
A new feature for the map tool is an action button. Action buttons are generated by third-party applications that allow users to book reservations, order food, reserve products, or provide details through custom lead forms to companies without leaving the app. Using action buttons can also help conversion rates since users are prompted to use them rather than clicking through various links to get to their end result, which is more accessible to a consumer’s eye.
How to Use the Map Tool
There are a few ways you can navigate through the map tool.
The days of static feed posts ruling engagement are long gone. While we love a good photo, we've known for a while now that video was going to be the “top dog” in the coming years, and now we're here.
Before marketing moved online, a brand’s voice was constricted to its budget. Its audience, especially for small businesses, was generally in its physical vicinity—either with hyper-localized marketing material like building signs, regional ones like billboards, and maybe national ones like newspapers and TV.