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Rob Patterson


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How Drive-in Movies are Inspiring Socially Distant Experiences

May 13, 2020 4:41:25 PM / by Rob Patterson posted in Experiential

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While old trends becoming new again is a relative constant in some industries, such as fashion, it’s unclear how many of us foresaw the return of the drive-in movie theater in 2020. However, given the constraints put in place due to the COVID-19 pandemic, drive-ins have seen a huge resurgence – especially in states where citizens are no longer sheltering in-place.

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CNBC: Jeff Snyder Shares Thoughts on Return to the Workplace

May 12, 2020 2:54:32 PM / by Rob Patterson posted in Inspira News

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In response to the coronavirus pandemic, CNBC created a content series called "The Next Normal," which seeks business leaders' perspectives on how life and business will change as we move toward a new normalcy. As part of their feature, "Working Home is Here to Stay, Even When the Economy Opens," our founder and CEO, Jeff Snyder, was asked to share his thoughts on the return to the workplace. To hear what he had to say, read along on CNBC.

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Infographic: How Americans are Preparing for Mother's Day 2020

May 6, 2020 10:09:37 AM / by Rob Patterson posted in Infographics

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Like all other events that are mainstays on our calendars, Mother’s Day projects to be a little bit different in 2020. However, that’s not to say that the day of appreciation for the women in our lives will go by the wayside. In fact, 78% of consumers say that celebrating Mother’s Day is even more important to them given the current state of the pandemic. That sentiment is also expected to bring an increase in spending over last year – in spite of all the economic concerns surrounding COVID-19. Below, we share Americans’ plans and priorities for Mother’s Day 2020.

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3 Themes We're Seeing in Today's Top Virtual Experiences

Apr 30, 2020 4:29:26 PM / by Rob Patterson posted in Insights, Experiential

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Though citizens across the country are more than ready for new normalcy to take hold, the unfortunate reality is that it’s going to be some time before large-scale live experiences are commonplace again. And even when they do, things will be different. In the meantime, brands have been adapting by creating virtual experiences that allow consumers to engage from afar.

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Infographic: Health & Wellbeing Amid COVID-19

Apr 29, 2020 3:38:21 PM / by Rob Patterson posted in Infographics, Health and Wellness

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The COVID-19 crisis has presented a great deal of challenges to citizens across the country and globe. From public health and economic concerns to the isolation as a result of social distancing, there is a lot on everyone's minds. So, how are Americans coping with these changes? With May representing Mental Health Awareness Month, let's take a look at how consumers of all different ages are taking care of their bodies and minds during this time.

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4 Ways COVID-19 Could Impact the Future of Food

Apr 23, 2020 5:41:49 PM / by Rob Patterson posted in Insights, CPG

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With citizens across the country sheltering in place for the time being, our ways of life have been turned upside down. For many, the commute to work has been limited to a commute to the other room. That fitness class or gym session has morphed into a virtual one from within the comforts of home. Even the way that we eat food, an essential commodity for life, has changed drastically. Though many restaurants are still offering delivery, the fact of the matter is that all the time spent at home has led to major shifts in consumption behavior.

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Engaging Sports Fans During the COVID-19 Crisis

Apr 21, 2020 5:10:51 PM / by Rob Patterson posted in Insights, Sports & Entertainment

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When the NBA announced the suspension of its season on March 11th after a player tested positive for COVID-19, it set off a chain reaction that no one could have foreseen just months ago. From March Madness and the Masters to the Stanley Cup playoffs and Summer Olympics, sporting activities have come to a screeching halt. While public health and economic concerns remain the most important issues of the COVID-19 crisis, sports have always served as an escape for the millions of Americans who would welcome such a distraction during this time.

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How CPG Brands Can Sustain Success Beyond COVID-19 Crisis

Apr 15, 2020 7:02:49 PM / by Rob Patterson posted in Insights, CPG

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As we move our way through mid-April, people across the country are passing the one-month mark in terms of time spent in social distancing. Over that time period, consumer purchase behavior has followed a rather distinct pattern, with cleaning products, pantry items, paper products, and a few other categories seeing a major surge in sales. However, as the calendar moves forward, consumers are further settling into their routines and keeping non-essential purchases to a minimum.

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Assessing Bright Spots in the World of Retail

Apr 8, 2020 11:29:19 AM / by Rob Patterson posted in Insights

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Though the coronavirus began wreaking havoc on the globe at the beginning of the new year, it’s been just less than a month since the declaration of a national emergency here in the United States. As such, there has been a major shift in consumer behavior during that time.

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4 Changes We Expect to See Post-COVID-19

Apr 2, 2020 5:24:23 PM / by Rob Patterson posted in Insights

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For all of us, the coronavirus pandemic represents an unprecedented moment in our lifetimes. Though the end of this crisis is not yet in sight, we’ve learned a lot about how consumers are changing their behavior in the interim. While some of the change we’ve undergone during this period is likely to be temporary – toilet paper hoarding included – previous crises have taught us that other changes may represent a more permanent shift in the way we conduct our daily lives.

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