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Rob Patterson


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Employee Spotlight: Caroline Ettl

Feb 23, 2021 11:48:40 AM / by Rob Patterson posted in Employee Spotlights

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Caroline Ettl recently joined the Inspira team as Director of People & Culture. To learn more about the latest addition to the Inspira team, read along in this edition of the Employee Spotlight!

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Jeff Snyder Shares Why Virtual Experiences are Here to Stay

Feb 16, 2021 1:31:46 PM / by Rob Patterson posted in Insights

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When the pandemic struck last year, brands and marketers with plans for in-person experiences had to pivot quickly. Though the inability to host live events presented many challenges, it also served as an innovation incubator that brought virtual events to the forefront. 

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3 Health and Fitness Trends to Watch in 2021

Feb 10, 2021 5:29:19 PM / by Rob Patterson posted in Insights, Health and Wellness

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Much to the dismay of athletes and fitness enthusiasts, gym closures and confinement to the home has greatly disrupted their routines. However, just as consumers have adapted to the other challenges of the pandemic, so, too, have they found ways to exercise from the comforts of home. In turn, these changes in behavior have ushered in a new era of fitness. As we look forward through 2021, let's take a look at the ways the world of health and fitness continues to rapidly transform. 

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Infographic: Understanding Runners as Consumers

Feb 3, 2021 1:26:35 PM / by Rob Patterson posted in Insights, Infographics, Health and Wellness

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With many consumers avoiding gyms for the time being — or unable to access them altogether — they’re resorting to the great outdoors and makeshift home gym setups to get their exercise in. Running, in particular, has been one of the most popular forms of exercise during the pandemic, with a Trend Insight survey indicating that 61% of fitness consumers have done so in recent months. In this infographic, we take a look at avid runners, their habits, and their needs from a consumer perspective amidst the pandemic.

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Diageo Promotes Moderation Through DRINKiQ Program

Feb 2, 2021 1:21:12 PM / by Rob Patterson posted in Beverage

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Alcohol can be part of a balanced lifestyle and play a positive role in social gatherings and celebrations. Misuse of alcohol, on the other hand, can cause serious problems for people, their communities, and society.

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Employee Spotlight: Emerald Magnano

Feb 2, 2021 8:00:00 AM / by Rob Patterson posted in Employee Spotlights

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Hailing from Waterbury, Connecticut, Emerald Magnano recently joined the Inspira team as Accounts Receivable Coordinator in our finance department. To learn more about Emerald, read along in this edition of the Employee Spotlight!

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Food & Beverage Trends to Watch in 2021

Jan 27, 2021 6:44:05 PM / by Rob Patterson posted in Insights, CPG

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Throughout the course of the pandemic, governments, businesses, and everyday people have been forced to adapt to the changing reality on a seemingly constant basis. While every year brings change in the way we go about our lives, 2020 was a year in which trends accelerated at a rapid pace. Below, we take a look at some of the trends that have taken hold in the food and beverage industry and discuss how they will evolve moving forward in 2021.

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Employee Spotlight: Abby Walter

Jan 26, 2021 8:00:00 AM / by Rob Patterson posted in Employee Spotlights

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Hailing from Tappahannock, Virginia, Abby Walter recently joined the Inspira team as Art Director in our creative department. To learn more about Abby, read along in this edition of the Employee Spotlight!

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Dry January Continues its Rise in 2021

Jan 19, 2021 4:16:18 PM / by Rob Patterson posted in Insights, Beverage

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When Alcohol Change UK created the Dry January campaign in 2013 to raise money for alcohol abuse and treatment, it likely had no idea of what was to come. Now a global phenomenon, Dry January invites consumers from across the globe to abstain from alcohol for the duration of the month for the sake of their health and their wallets.

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6 Things to Know About Pet Ownership in the Pandemic

Jan 12, 2021 1:57:06 PM / by Rob Patterson

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There has always been a soft spot in Americans' hearts for their pets, but that bond has only grown stronger in the past year. Confined to their homes more often than ever due to the pandemic, Americans are spending more time with their animals — and adopting new ones altogether.

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