As vaccine roll-out efforts continue to gain momentum, there are signs of hope for a return to normalcy in 2021. Consumers across the country are looking forward to resuming their typical day-to-day activities, but comfort levels can vary drastically from one person to the next. Below, we take a look at nine things to know about where consumers stand on the return to normal this year.

Throughout the month of March, the Inspira team has invited friends, family, and colleagues to join us in "The Great Sockpile," an initiative aimed at collecting much-needed sock donations for homeless shelters in our communities across the nation.

Greer Hardy recently joined the Inspira team as PR, Social, & Content Strategist in our Marketing & Communications department. Get to know the latest addition to the team in this edition of the Employee Spotlight!

While public health has been the issue at the forefront of the COVID-19 pandemic, it has had ramifications across all aspects of life. Job losses and economic strife have led to a large decline in consumer activity, with many people choosing to prioritize long-term financial health over non-essential expenses. Vaccinations offer hope for a semblance of normalcy going forward, but some new habits may hold for the long term. To find out seven things you need to know about consumers and their personal finances in 2021, read along below.

On the Pop-Up Biz Podcast, host Susan Sandler meets with brand founders and entrepreneurs to discuss the latest in experiential retail, marketing, and pop-ups. From new business models and creative strategies to technological innovations, there's something for every listener to learn.

While the world of virtual experiences has offered a blank canvas for creativity and an opportunity to reach massive crowds of people from afar, the desire for in-person experiences — and the connection that comes with them — won't be going away. That's why the future will be about hybrid event experiences.

Matt Snow recently joined the Inspira team as Account Director. Get to know the latest addition to the team in this edition of the Employee Spotlight!

During the pandemic, 83% of adults have changed how they get their food and what they eat. And whether it's mobile ordering, pick-up, or delivery, almost half of consumers are trying a new behavior for the first time. What changes are they making in what they eat and how they shop for it? In this infographic, we take a look.

At Inspira Marketing Group, our work is rooted in a commitment to the greater cause of eradicating pediatric cancer. We work with the Alex's Lemonade Stand Foundation (ALSF) year-round and donate a portion of our profits in support of this cause. Additionally, our team is passionate about giving back to the communities we live in across the nation. That's why we're inviting you to join us in The Great Sockpile!

With the success that brands and marketers have seen through leveraging social media giants like Facebook, Instagram, and Twitter, there’s always great attention paid to new entrants to the social conversation. Last year, TikTok truly exploded in the United States, which has caused the platform to go mainstream and led to rich opportunity for brand marketers.