We know that experiential marketing can be an extremely effective way for brands to make one-on-one connections with consumers, build brand awareness, and increase brand loyalty. However, you can take the buzz around your activation to the next level by getting the media involved.

Media attention before, during, and after the experience is critical for generating awareness and driving traffic. On Cision, our founder and CEO, Jeff Snyder, discusses four ways that you can entice journalists and influencers to cover your event.

Read along on Cision to learn more!