--- title: Infographic: A Peek Under the Hood of the Auto Industry description: After two years of a pandemic slump, the auto industry is poised for a comeback. Here, we look at predications for 2022, potential challenges, how consumers are shopping for new automobiles, and how to enhance the buying experience.  image: https://blog.inspiramarketing.com/hubfs/Screen%20Shot%202022-02-16%20at%209.10.55%20PM-1.png --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## [Infographic: A Peek Under the Hood of the Auto Industry](https://blog.inspiramarketing.com/blog/infographic-a-peek-under-the-hood-of-the-auto-industry) Feb 16, 2022 9:15:48 PM / by [Madison Zoey Vettorino](https://blog.inspiramarketing.com/blog/author/madison-zoey-vettorino) - [Tweet](https://twitter.com/share) After two years of a pandemic slump, the auto industry is poised for a comeback. Here, we look at predications for 2022, potential challenges, how consumers are shopping for new automobiles, and how to enhance the buying experience.  ![ACheck-InWithTheAutomobileIndustry_Infographic_Revised_03.01](https://blog.inspiramarketing.com/hubfs/ACheck-InWithTheAutomobileIndustry_Infographic_Revised_03.01.pdf) ## IT'S BEEN A BUMPY RIDE The pandemic hit the auto business hard. Although 2022 is projected to be a better year, sales are expected to remain below 2019 levels.  2019 - 17 million cars sold 2020 - 14.6 million cars sold 2021 - 14.9 million cars sold  2022 - 16 millions cars projected to be sold  ## PRICES NOT STOPPING DEMAND...YET Consumers haven't shied away from vehicle purchases even as prices increased and availability declined.  60% of consumers say price increases have not changed the purchase timelines.  However, consumers are increasingly concerned about affordability. In 2021, 51% of consumers said that they believe the average price of a new car will increase to a point where ownership could potentially be out of reach.  In 2022, that number increased to 69%.  ## DIGITAL BUYING ACCELERATES, BUT CONSUMERS STILL WANT A DEALER EXPERIENCE  While consumers still want to see, touch, and test autos prior to purchase, there is room to accelerate the purchase journey through digital touch points.  Consumers spend an average of 19 hours researching cars online.  Their preferred way to acquire a new vehicle: 75% in person  17% partially virtual  6% fully virtual  2% don't know Why are consumers buying online? 39% say because of convenience 25% say because ease of use 16% say because of speed 12% say because of necessity  8% say to avoid having to go to the dealership  1% say other ## THE INDUSTRY RETHINKS CUSTOMER EXPERIENCE The automobile industry is rethinking traditional customer experience, with customization becoming valuable to consumers.  Step one: Solving a customer pain point  Step two: Cultivating collaboration Step three: Meeting customers across channels Topics: [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Automotive](https://blog.inspiramarketing.com/blog/topic/automotive) ![Madison Zoey Vettorino](https://app.hubspot.com/settings/avatar/70adf69402301495f463f42ba0cf9cdc) #### Written by [Madison Zoey Vettorino](https://blog.inspiramarketing.com/blog/author/madison-zoey-vettorino) ### Subscribe to Email Updates - 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