For the second consecutive year, our team had the pleasure of working with Jeep in bringing its Winter X Games sponsorship to life in Aspen, Colorado. The on-site experience at Buttermilk Mountain included an immersive dome experience that put fans in the front seat of a Jeep Wrangler as it embarked on an uphill, off-roading excursion through the extreme terrain of the West. Afterwards, guests were given the opportunity to get behind the wheel of real Jeep Wrangler and Gladiator models, enter sweepstakes to win Rossignol ski packages, and customize leather Jeep keychains with the GPS coordinates of their favorite adventures.
To learn more about our work with Jeep, check out these write-ups from Event Marketer, Media Post and Barron's!