While the world of virtual experiences has offered a blank canvas for creativity and an opportunity to reach massive crowds of people from afar, the desire for in-person experiences — and the connection that comes with them — won't be going away. That's why the future will be about hybrid event experiences.

From now on, the world will inevitably operate differently than it did before the pandemic. However, by focusing on interaction and engagement for both in-person and online audiences, you can make your future experiential events all the more impactful. To find out three experiential marketing techniques that can help you accomplish that goal, check out the latest article from Jeff Snyder on Trade Show News Network!