Food trends come and go, but as tastes change, so do the needs of consumers. The shift to a wellness-focused lifestyle has resulted in a more mindful approach to food. Consumers are re-prioritizing how and what they eat and the need for reassurance about the safety of food has led to an increased demand for ethically and environmentally sourced products. As consumers seek out healthier food and beverages, brands will have to consider how they position their products and understand what claims are most important to consumers.
A growing body of evidence reveals that consumer purchase decisions are linked to corporate values. Researchers found that 87% of consumers say they would purchase a product because a company advocated for an issue they care about, and more than three quarters would refuse to purchase a product if they found it supported an issue that was contrary to their beliefs. As brands are increasingly expected to take a position on social or political issues, they must be careful to choose positions and causes that authentically align with their practices, or risk being perceived as inauthentic.
Thanksgiving is a time for celebrating with our family and friends in meaningful ways. Although each family observes its own unique traditions and rituals, we all have one thing in common – a deep gratitude for all that we have. The Inspira family is no different.
In the U.S. market alone, there are 412 distinct car models, speaking to the immense amount of choice available to car-buying consumers. And, with the average adult consumer purchasing a car every six to seven years, this makes it all the more imperative for brands to capitalize on those precious few moments.
Yesterday, our founder and CEO, Jeff Snyder, was published in The Marketing Insider. In this piece, "Your Branding Secret Weapon: User-Generated Content,” Jeff shares his expertise and a number of tips for brands to employ to get consumers talking — and posting — on their behalf.
The holidays can be stressful for everyone. But for moms, holiday shopping and entertaining can add to an already hectic schedule. Although they may be busy, new research into how moms feel about the season and the many ways they celebrate finds that most moms do believe it’s the most wonderful time of the year. Experiential marketing strategies can show busy moms exciting ways to entertain, introduce holiday-themed products, or make shopping fun through experiential pop-up boutiques.
Generation Z isn’t your typical generation of teens. Instead of following trends, they set them; they’re media savvy, sophisticated, and acutely attuned to marketing hype. To win GenZ, brands must be clear about what they stand for, build trust, and provide opportunities for engagement and co-creation. Here, we look at who they are, their social media preferences, and how brands can connect with these 80 million consumers who influence nearly $4 billion in discretionary spending.
After getting his MBA at the University of Colorado, we welcome Jeff Lund back to the Inspira team as a Project Manager! To get to know "JL" better, read along in this edition of the Employee Spotlight.
In an era of change and constantly fluctuating expectations, it can be a challenge for brands to remain relevant. Generations grow older, demographics and preferences blur, and media consumption changes, forcing marketers to adapt their tactics to authentically tap into those audiences. That’s why identifying opportunities to build affinity and relevance through experience, as well as alignment with like-minded brands, is critical.
