From connected phone applications and Apple CarPlay to 360º cameras, the automotive industry has seen some amazing technological advancements in recent years. Yet, despite all of the innovation happening to the cars themselves, the auto-buying experience has remained largely the same. While brands in other sectors have made great strides to offer fast, seamless purchase experiences, buying a car can be a fractured experience from the online discovery phase to in-person at the dealership.
3 Ways Brands are Reinventing the Auto-Buying Experience
May 20, 2019 12:36:34 PM / by Rob Patterson posted in Insights, Automotive
How Experiential Marketing Can Jumpstart Your Auto Marketing Strategy
Nov 14, 2018 10:09:47 AM / by Rob Patterson posted in Insights, Automotive
In the U.S. market alone, there are 412 distinct car models, speaking to the immense amount of choice available to car-buying consumers. And, with the average adult consumer purchasing a car every six to seven years, this makes it all the more imperative for brands to capitalize on those precious few moments.
Infographic: Accelerating the Auto Buyer Journey
Sep 10, 2018 8:59:09 AM / by Rob Patterson posted in Infographics, Automotive
Years ago, consumers would visit an average of five auto dealerships before purchasing a car. Today, they visit an average of two. Even before consumers sit in the driver’s seat, they’ve already spent hours researching auto brands online. And, by the time they reach the dealer, most have already decided on a brand, or more specifically, a model.