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The Upsides (and Downsides) of Brand Partnerships: A Guide

Apr 5, 2023 1:03:11 PM / by Bobby Johnson posted in Insider, Brand Storytelling

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Be it co-branded products, sponsorships, joint advertising campaigns, or event collaboration, brand partnerships help brands combine their strengths and mitigate their weaknesses to reach a common audience.

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Marketing Innovations and Storytelling Inspiration at SXSW 2023

Mar 29, 2023 9:14:17 PM / by Bobby Johnson posted in Experiential, Brand Storytelling

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A spectacular lightning storm may have lit up Austin on the seventh day of SXSW, but it didn’t slow the show’s momentum for a second. 

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Happy Anniversary: The 15-Year Evolution of Inspira's Fiery Logo

Mar 8, 2023 12:00:00 AM / by Bobby Johnson posted in Inspira News, Brand Storytelling

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That’s right: happy anniversary to us. It’s Inspira’s 15th year anniversary, a celebration of how far we’ve come as a purpose-driven company looking to transform how brands and consumers find each other. And considering only 25% of businesses make it to the 15-year mark, it’s definitely worth celebrating.

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How to Create a Brand Voice on Social

Apr 28, 2022 9:00:00 AM / by Inspira Marketing posted in Social Media, Brand Storytelling

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Before marketing moved online, a brand’s voice was constricted to its budget. Its audience, especially for small businesses, was generally in its physical vicinity—either with hyper-localized marketing material like building signs, regional ones like billboards, and maybe national ones like newspapers and TV. 

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7 Tips for Creating an Effective Email Marketing Strategy

Dec 2, 2021 9:00:00 AM / by Inspira Marketing posted in Brand Storytelling

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Many of our clients come to Inspira Marketing with the thought that email marketing is a dying marketing form. In reality, this couldn’t be further from the truth. In 2020, there were over 4 billion email users worldwide - which means over half the world’s population is currently using email - and that number is continuing to rise. Even with so many people actively utilizing email,  more than 40% of marketers saw cuts to their email marketing budgets since the pandemic according to Hubspot.

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