Before marketing moved online, a brand’s voice was constricted to its budget. Its audience, especially for small businesses, was generally in its physical vicinity—either with hyper-localized marketing material like building signs, regional ones like billboards, and maybe national ones like newspapers and TV. 

Many of our clients come to Inspira Marketing with the thought that email marketing is a dying marketing form. In reality, this couldn’t be further from the truth. In 2020, there were over 4 billion email users worldwide - which means over half the world’s population is currently using email - and that number is continuing to rise. Even with so many people actively utilizing email,  more than 40% of marketers saw cuts to their email marketing budgets since the pandemic according to Hubspot.