We just got back from ANA 2023 at the Costa Del Sol resort in Carlsbad, CA, and we’re here to share what we saw at this year’s conference.

Customer data is the heart of marketing, probably always will be. Demographics, consumer profiles, buying trends, regional preferences, past performance, etc. It’s all part of the stew, and it's invaluable to marketers. But without hard data on how customers feel about our ads and our experiences–without empathy–we’re only getting half the picture. 

Inspira's Group Creative Director Farah Brigante lands an article in Success, talking about the importance of diversity in marketing strategy.

A product launch is one of the most dangerous times for any brand. A new brand knows this well enough: a good launch is the only thing keeping the new brand viable. One slip and it’s over. But even established brands have felt the keen sting of a launch that went sideways. 

Every marketer knows the value of a beefy subscriber list. Email marketing is still one of the most efficient forms of marketing: the average ROI is $36 back for every dollar put in.

The bigger your list, the further your email marketing spreads. Of course, we’re not just talking about email. Your database of leads is useful for many avenues of outreach.

Brand ambassadors are the face of not only your current marketing campaign or activation, but of your brand, your company. And while many ambassadors may only be working for you for a single event, the impression they leave on potential consumers lasts forever.

Be it co-branded products, sponsorships, joint advertising campaigns, or event collaboration, brand partnerships help brands combine their strengths and mitigate their weaknesses to reach a common audience.

A spectacular lightning storm may have lit up Austin on the seventh day of SXSW, but it didn’t slow the show’s momentum for a second. 

That’s right: happy anniversary to us. It’s Inspira’s 15th year anniversary, a celebration of how far we’ve come as a purpose-driven company looking to transform how brands and consumers find each other. And considering only 25% of businesses make it to the 15-year mark, it’s definitely worth celebrating.

Before marketing moved online, a brand’s voice was constricted to its budget. Its audience, especially for small businesses, was generally in its physical vicinity—either with hyper-localized marketing material like building signs, regional ones like billboards, and maybe national ones like newspapers and TV.