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10 Tips for Successfully Working from Home During a Pandemic

Mar 18, 2020 4:20:28 PM / by Ann D'Adamo posted in Insights

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Between heightened anxiety and newfound isolation, working from home during a global crisis can be difficult, especially for those who are new to being away from the office. Below, our Social Media Coordinator and remote work aficionado, Jade Axman, shares ten ways to manage your wellbeing within the confines of your makeshift home office.

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Understanding COVID-19 and its Effects on Consumers

Mar 18, 2020 10:23:55 AM / by Rob Patterson posted in Insights

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It has been nine weeks since China confirmed the first case of the coronavirus (COVID-19). Since then, nations across the world have seen its spread and felt its impact. The pandemic is not simply a public health issue, but also a financial issue that is affecting people and businesses on a deeply personal and emotional level.

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Don't Let Vine's Failure Scare You Away from TikTok

Mar 10, 2020 5:03:18 PM / by Rob Patterson posted in Insights, Social Media

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For those who were around in 2013, TikTok bears some initial resemblance to Vine, the now-defunct app known for its entertaining bite-sized video content. This has led to some skepticism from marketers in terms of the long-term viability of an app like TikTok. To learn how TikTok is different  and why it seems poised for the long-term success that eluded Vine, head over to Social Media Explorer to hear from our very own Jeff Snyder.

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8 Things You Need to Know on Consumer Attitudes in Food and Beverage

Mar 5, 2020 5:41:51 PM / by Rob Patterson posted in Insights, CPG

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Recent years have brought great change in the realm of food and beverage. People across the world are more keenly aware about the nutritional value of what they put in their bodies, and as a result, brands are developing products catered towards those needs.

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The State of the Streaming Wars

Mar 3, 2020 4:41:21 PM / by Rob Patterson posted in Insights, Sports & Entertainment

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Though Netflix and Hulu have long been established household names, you may have noticed that a few competitors have popped up in their midst. Of course, by a few, we mean many. The streaming wars are in full swing in 2020 as 90% of U.S. consumers report watching video content on the internet. Further illustrating the growth of the streaming segment, Nielsen adds that 60% of Americans subscribe to more than one paid video streaming service.

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Why Snacking is on the Rise and Where it's Headed

Feb 25, 2020 9:00:00 AM / by Rob Patterson posted in Insights, CPG

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It’s no secret that snacking is on the rise. Whether it’s due to dietary constraints or simply seeking a burst of afternoon energy, consumers across the globe are eschewing the standard three square meals for snacks. In fact, snacking is preferred over meals for 59% of adults worldwide, and that number jumps up to 70% when isolating Millennials.

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4 Cannabis Trends to Monitor in 2020

Jan 21, 2020 5:59:45 PM / by Rob Patterson posted in Insights

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Despite buzz around the cannabis industry reaching a crescendo in 2019, it was a tough year for many businesses within the booming category. While retail sales grew to over $12 billion in the United States, a number of challenges prevented the industry from further reaching its potential.

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4 Takeaways from a Talk with Showfields Co-Founder Katie Hunt

Jan 14, 2020 3:56:13 PM / by Rob Patterson posted in Insights, Experiential

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Last week, a number of Inspira team members made the trek into New York City to check out Showfields, the self-dubbed “most interesting store in the world.” While Showfields Co-Founder and CRO, Katie Hunt, made sure to point out that the tagline is partially tongue-in-cheek, there is a different quality to Showfields that separates it from your run-of-the-mill retail store. Located at 11 Bond Street in NoHo, Showfields is a retail concept that is designed to engage consumers’ sense of discovery through a revolving array of in-store brand experiences. Put simply, Showfields is a hub of experiential retail.

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How to Market Your Brand Through Multisensory Experiences

Dec 12, 2019 9:00:00 AM / by Rob Patterson posted in Insights, Experiential

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If you've ever walked by a Cinnabon store and felt your mouth water from the scent of a freshly baked cinnamon bun, you've experienced just one example of the power of sensorial marketing. After all, the fact that their ovens are located front and center within the store is no accident.

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4 Beauty Trends for 2020 and Beyond

Dec 10, 2019 3:49:01 PM / by Rob Patterson posted in Insights, Beauty

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From alcoholic beverages to travel and hospitality, the year of 2019 has marked a period of great change across industries. And, as we’ve discussed previously, beauty is one of the fastest-moving categories, with trends popping up and fading into the background at the blink of an eye. However, some of the changes in beauty are happening at a more macro level – many of which are made possible by continued advancements in technology.

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