Though the coronavirus began wreaking havoc on the globe at the beginning of the new year, it’s been just less than a month since the declaration of a national emergency here in the United States. As such, there has been a major shift in consumer behavior during that time.

For all of us, the coronavirus pandemic represents an unprecedented moment in our lifetimes. Though the end of this crisis is not yet in sight, we’ve learned a lot about how consumers are changing their behavior in the interim. While some of the change we’ve undergone during this period is likely to be temporary – toilet paper hoarding included – previous crises have taught us that other changes may represent a more permanent shift in the way we conduct our daily lives.

As we’ve discussed over the past couple of weeks, the COVID-19 pandemic has had far-reaching effects across the globe. While public health is the greatest concern, businesses have been left wondering how they should respond during a time of uncertainty. For many brands, that isn’t an easy question to answer, but this much is true: people are paying attention.

The current pandemic has had widespread effects across the globe, and we continue to feel them here in the United States as the disease spreads and social distancing persists. While public health, of course, is the main priority, companies are looking for ways to stay relevant in the meantime. Here, we take a look at where consumers stand on brand communications, their behavioral changes during this time, and the things they will and won't spend on in the coming weeks.

In this time of extreme disruption around the world, companies and consumers are dealing with the previously unimaginable obstacles presented by COVID-19. From airline and hospitality giants to your local bar or restaurant, each has been greatly impacted by the spread of this disease. As experiential marketers, we, too, are grappling with our own set of challenges. Namely, how can brands facilitate connection – with and for consumers – during an indefinite period of time without live, in-person events?

Between heightened anxiety and newfound isolation, working from home during a global crisis can be difficult, especially for those who are new to being away from the office. Below, our Social Media Coordinator and remote work aficionado, Jade Axman, shares ten ways to manage your wellbeing within the confines of your makeshift home office.

It has been nine weeks since China confirmed the first case of the coronavirus (COVID-19). Since then, nations across the world have seen its spread and felt its impact. The pandemic is not simply a public health issue, but also a financial issue that is affecting people and businesses on a deeply personal and emotional level.

For those who were around in 2013, TikTok bears some initial resemblance to Vine, the now-defunct app known for its entertaining bite-sized video content. This has led to some skepticism from marketers in terms of the long-term viability of an app like TikTok. To learn how TikTok is different  and why it seems poised for the long-term success that eluded Vine, head over to Social Media Explorer to hear from our very own Jeff Snyder.

Recent years have brought great change in the realm of food and beverage. People across the world are more keenly aware about the nutritional value of what they put in their bodies, and as a result, brands are developing products catered towards those needs.

Though Netflix and Hulu have long been established household names, you may have noticed that a few competitors have popped up in their midst. Of course, by a few, we mean many. The streaming wars are in full swing in 2020 as 90% of U.S. consumers report watching video content on the internet. Further illustrating the growth of the streaming segment, Nielsen adds that 60% of Americans subscribe to more than one paid video streaming service.