Inspira Marketing's Treasure Neal (Creative Director) has been spotlighted in Event Marketer's "Experiential in Color" program for 2022. Treasure shares his philosophy on underappreciated skillsets, culture, and inclusive campaigns.

Ever wish you could float above an Italian vineyard in a hot air balloon while sipping a glass of wine? Now you can! Read about Inspira’s VR experience, “Flight of Fini” in Event Marketer.

The facts about food insecurity were staggering before the pandemic, and COVID-19 and rising inflation have exacerbated the injustices at their root cause. Inspira and its partner agency, Enthuse Marketing, teamed up with the non-profit WhyHunger to do something about it.

We are excited to announce that Inspira was awarded Gold in the Electronic Media/Social Media: Instagram category for our work on Diageo’s World Class US platform.

Inspira marketing is thrilled to announce that our client, National Geographic, was awarded two Anthem Awards for its Earth Day Eve 2021 project: gold in the Sustainability, Environment, & Climate Special Projects Awareness Categories (For Profit) and Bronze in the Sustainability, Environment, & Climate Event Awareness Categories (For Profit). Inspira developed the strategic direction and positioning for the umbrella campaign, Planet Possible, and the ideation around the Earth Day Eve concert.

As metaverse momentum continues to build through 2022, it’s not always easy to determine what brand marketers should be doing about it today. According to Vantage Market Research projections, the metaverse will be worth $814.2 billion by 2028.

Inspira Marketing Group’s CEO Jeff Snyder recently shared three metaverse marketing next steps with MediaPost to help keep us ahead of the curve. Read his full article here.

The social justice issues of 2020 led consumers to evaluate the products they buy carefully—and the companies they are supporting. A report from Futurity reveals that 55 percent of consumers are now paying more attention to the brand values than they were just a year ago. In addition, 35 percent indicate that their personal values experienced a shift.

The event industry demonstrated its resilience during the COVID-19 pandemic by shifting online—despite having little experience draw from, in many cases. As the world continues to recover from the pandemic and consumers receive vaccines, it's important to blend digital and live experiences to meet the needs of your audience.

It might be difficult to imagine returning to normal, but many Americans are ready to get out of their houses and do something different this summer. For brands, this is an opportunity to shake up the digital fatigue and shift the focus to experiential marketing.

The stellar COVID-19 vaccination rollout in the United States has provided much hope that the return of in-person events and celebrations is merely around the corner. However, for those that regularly relied on event marketing prior to the pandemic, it's unrealistic to expect everything to go back to that same version of normal.