It might be difficult to imagine returning to normal, but many Americans are ready to get out of their houses and do something different this summer. For brands, this is an opportunity to shake up the digital fatigue and shift the focus to experiential marketing.
The stellar COVID-19 vaccination rollout in the United States has provided much hope that the return of in-person events and celebrations is merely around the corner. However, for those that regularly relied on event marketing prior to the pandemic, it's unrealistic to expect everything to go back to that same version of normal.
As safe, socially distant activations have been making their triumphant return, BizBash has been highlighting best-in-class examples of creativity in live events. In their look at some of the most steal-worthy ideas from the month of April, BizBash highlighted Inspira's work for Ally Bank.
Inspira's CEO and Founder, Jeff Snyder, was recently featured in an article from Forbes in which business leaders and entrepreneurs shared advice for small businesses looking to get consumers back in stores. After sharing his thoughts, Jeff was asked to join the author, Rhett Power, for a one-on-one interview on an episode of Power Lunch Live.
Every Wednesday morning, Max Branstetter brings a new entrepreneur or innovator on the Wild Business Growth Podcast to share the creative ways in which they grew their businesses, as well as provide tips for listeners to do the same.
Over the past few years, there have been tremendous advancements in augmented and virtual reality. Branded social media filters, product visualization tools, and more have created new ways for brands to engage consumers.
Austin-based Waterloo Sparkling Water, known for its refreshing, fruit-inspired, flavored sparkling waters, is building on the brand’s exceptional growth over the past year with retailer distribution gains across Grocery, Mass, Club, Drug, and Ecommerce platforms. As the excitement around the brand and its flavors continues to grow, the brand has increased its investment in marketing by naming Inspira Marketing Group as its new Agency of Record.
With vaccination availability increasing nationwide, business owners need to focus their efforts on bringing shoppers back into stores. What can they do to boost in-store traffic in the coming months? Hear tips from Jeff Snyder and other entrepreneurs in this recent article on Forbes!
During the pandemic, we’ve seen an uptick in marketing with solemn messaging. However, the reality is that purpose doesn’t have to be sad or dry. As National Geographic sought to mobilize consumers around Earth Day, which occurs this Thursday, April 22nd, they turned to Inspira for help.
Inspira Marketing is proud to announce its role as Presenting Sponsor for the upcoming Circle of Care 5K. Circle of Care is a non-profit organization dedicated to providing financial and emotional support for families of children with cancer — from the day of diagnosis through treatment and beyond.