In less than ten years, social media has become communication professionals' best friend and fickle foe. With relative ease, customers can be targeted, support can be organized, discussions can flourish and grievances can be aired with ease. Simply put, social media is more a more powerful communication tool than anyone could have imagined.

We are pleased to announce the official opening of our Chicago Office! Keeping the flame lit in the windy city at: 320 West Ohio St. Please feel free to send bacon, bourbon and inspiration our way! See our office!

We are so excited to be named the Silver Winner in the 2013 Ex Awards Best In-Store Event Program category for our Giovanni Rana USA experiential sampling initiative!

Inspira Marketing Group announced that it has opened offices in Chicago, Illinois. The Norwalk, Connecticut-based independent marketing firm named veteran marketer Elke Zysk General Manager of its Chicago operations.

Kicking off a multi-year partnership as official laundry products sponsor of Little League Baseball and Softball, Sun Products' All detergent and Snuggle fabric softener brands activated a game experience and special promotions at this year's Little League World Series held in Williamsport, PA, Aug. 15 to 25.

For more than a decade the editors of Event Marketer have allowed agencies across the country to apply for what has become the first, only, most respected, most trusted and most used listing of top event marketing agencies. For brand marketers, the It List is an invaluable resource that helps newbies and seasoned pros alike get a sense of who they can trust with their business based on any number of criteria. Congratulations to this year's top 100 agencies! See top 100 Agencies here

Due to market legalities, wet sampling restrictions force marketers to rethink promotion strategies. Jim Beam tasked Inspira Marketing with introducing new flavors of Pinnacle Vodka in locations with these limitations.

Alex's Lemonade Stand Foundation (ALSF) shares the vision of it's founder and creator, Alexandra "Alex" Scott—a cure for all children with cancer. When Alex, who was diagnosed with childhood cancer just before her first birthday, was four, she told her parents she wanted to set up a front-yard lemonade stand. Her plan: to give the money to doctors to help them find a cure.

In it's ninth year, Chance for Life is Washington's largest charity poker tournament event. More than 200 players will compete to win the grand prize of a $10,000 seat at the World Series of Poker tournament in Las Vegas. Last year's event alone brought in over $100,000. Since its inception in 2005, Chance for Life has raised nearly 1 million dollars for spinal cord tumor research.