This Mother’s Day, 84% of U.S. adults will be celebrating their moms or another influential mother figure. While a home-made card is always cherished and appreciated, consumers are expected to spend more than ever to celebrate mom — $31.7 billion, up over $3.6 billion over 2021’s record spending. How will consumers be spending? What does mom REALLY want? And, what’s driving the increase? The ten facts below explain everything you need to know.
Ann D'Adamo
Recent Posts
Mother’s Day 2022: 10 Surprising Holiday Statistics
May 2, 2022 11:02:39 AM / by Ann D'Adamo posted in Insights
Inspira & Enthuse Launch #FoodTag2022 Campaign to End Food Insecurity
Apr 28, 2022 11:57:39 AM / by Ann D'Adamo posted in Inspira News
The facts about food insecurity were staggering before the pandemic, and COVID-19 and rising inflation have exacerbated the injustices at their root cause. Inspira and its partner agency, Enthuse Marketing, teamed up with the non-profit WhyHunger to do something about it.
Inspira Awarded Gold Hermes Creative Award
Apr 20, 2022 9:30:00 AM / by Ann D'Adamo posted in Awards, Social Media, Inspira News
We are excited to announce that Inspira was awarded Gold in the Electronic Media/Social Media: Instagram category for our work on Diageo’s World Class US platform.
National Geographic's Earth Day Eve Takes Home Two Anthem Awards
Apr 12, 2022 4:24:49 PM / by Ann D'Adamo posted in Awards, Inspira News
Inspira marketing is thrilled to announce that our client, National Geographic, was awarded two Anthem Awards for its Earth Day Eve 2021 project: gold in the Sustainability, Environment, & Climate Special Projects Awareness Categories (For Profit) and Bronze in the Sustainability, Environment, & Climate Event Awareness Categories (For Profit). Inspira developed the strategic direction and positioning for the umbrella campaign, Planet Possible, and the ideation around the Earth Day Eve concert.
Inspira Marketing Group Included in Event Marketer's Best Places to Work in Experiential 2022
Apr 5, 2022 12:03:09 PM / by Ann D'Adamo posted in Experiential, HR
We’re happy to be listed in the March 2022 issue of Event Marketer’s guide to Great Places to Work in Experiential—a multi-page feature profiling the best agencies, suppliers and event organizations to work for in a post-pandemic economy. See our company profile and a recent case study campaign overview:
https://www.eventmarketer.com/article/great-places-to-work-in-experiential-2022
Inspira Marketing Group Listed #7 on the Hartford Business Journal’s Best Places to Work in Connecticut List for 2022.
Mar 30, 2022 2:06:22 PM / by Ann D'Adamo posted in Experiential, HR
Hartford Business Journal Best Places to Work has once again selected Inspira Marketing Group as one of its top 2022 honorees.
Google Search Algorithm Update Highlights Quality Product Reviews
Mar 29, 2022 8:00:00 AM / by Ann D'Adamo posted in Social Media
As part of its regular search algorithm tweaks, Google announced that it aims to improve the quality of product reviews that it displays in search.
St. Patrick's Day Guinness Video
Mar 17, 2022 8:30:00 AM / by Ann D'Adamo posted in Experiential, CPG, Beverage
Did you know that Inspira creates compelling custom content for our clients? To kick off St. Patrick's Day, Inspira's Diageo Beer Company team developed this internal video to rally Diageo's Guinness crew and remind them how they - and the brand - persevered over the past two years.
10 Facts About Natural and Organic Product Consumers
Mar 7, 2022 9:30:00 AM / by Ann D'Adamo posted in Insights, CPG, Health and Wellness
Long before the pandemic, consumers were shifting toward healthier and better-for-you food and beverage options. Beyond the health benefits, they began to prioritize ethical and environmental impact and increasingly wanted transparency about how the foods were sourced, produced, and packaged. Similarly, consumers are demanding more from brands themselves – more transparency, diversity, and innovation. And, they expect a seamless experience from the moment they discover your brand on social media to engagement in-store. What else do you need to know about this consumer? Here are ten facts about natural and organic products consumers to get you started.
Employee Spotlight: Madison Vettorino
Sep 7, 2021 9:49:19 AM / by Ann D'Adamo posted in Employee Spotlights
Madison Vettorino recently joined the Inspira team as Content Marketing Manager. Get to know the latest addition to the team in this edition of the Employee Spotlight!