It’s incredible the lengths some people will go to in order to raise money and help an important charity effort.

Well, it’s that time again – election season.

Culture in the workplace is more than a cool office space and happy hours. It's what lives deep inside each and everyone of us given the right environment, beliefs, values, and leadership of our respective organization.

There are a lot of lists out there. But if you're an experiential marketer, there's only one that counts. And you're lookin' at it.

Thirteen years ago we started our It List to help event departments across the country better navigate a burgeoning industry—and its growing agency landscape. We curated our recommendations and then categorized the skills and strengths of the top shops to help brands funnel their RFPs and their budgets to the right partners for the job. And we helped offer a bit of perspective and organization to an up-and-coming marketing discipline that was generating great work, but was still a bit of a mystery to many brands.

In just six short years, Gen Y will make up at least 50% of the United States workforce. This statistic alone gives reason for pause. Is your company motivating millennials properly?

A team led by two Norwalk-based companies rallied together in the month of September to fight pediatric cancer by running 16,000 miles and raising $65,000 for Alex's Lemonade Stand Foundation.

Do anything interesting this past weekend? Maybe fix things around the house, watch a football game, or perhaps go apple and pumpkin picking with the kids?

CEO and founder of Inspira Marketing, Jeffrey Snyder, was recently interviewed on the changes in the experiential marketing space, the importance of demographics and most importantly, what he would freeze in a time capsule. His insightful responses shed some light on the ever-changing marketing industry and the effect that social media plays in engagement today. Read Interview Here!

In less than ten years, social media has become communication professionals' best friend and fickle foe. With relative ease, customers can be targeted, support can be organized, discussions can flourish and grievances can be aired with ease. Simply put, social media is more a more powerful communication tool than anyone could have imagined.

We are pleased to announce the official opening of our Chicago Office! Keeping the flame lit in the windy city at: 320 West Ohio St. Please feel free to send bacon, bourbon and inspiration our way! See our office!