Just about every kid at one time or another dreamed of digging a tunnel straight through the earth's core and popping up on the other side of the globe. Microsoft and agencies Inspira Marketing and Interbrand implemented a 21st-century version of that fantasy to help position the technology brand as a provider of innovative and even fun solutions.
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Snuggle, Sun Products' fabric softener and dryer sheets brand, offered New Yorkers a cozy retreat from the bitter cold on Friday, Feb. 13, with the introduction of the SnugMobile—a tricked out RV designed to generate a whole lot of love just in time for Valentine's Day.
Jeff Snyder is the chief inspiration officer and founder of Inspira Marketing, an experiential marketing agency based in Norwalk, Connecticut. Jeff has more than 20 years of marketing experience and has previously worked at GMR Marketing and RedPeg Marketing. He is passionate about finding a cure for pediatric spinal cancer, and Inspira donates a portion of its profits to fund cancer research.
It’s incredible the lengths some people will go to in order to raise money and help an important charity effort.
Culture in the workplace is more than a cool office space and happy hours. It's what lives deep inside each and everyone of us given the right environment, beliefs, values, and leadership of our respective organization.
There are a lot of lists out there. But if you're an experiential marketer, there's only one that counts. And you're lookin' at it.
Thirteen years ago we started our It List to help event departments across the country better navigate a burgeoning industry—and its growing agency landscape. We curated our recommendations and then categorized the skills and strengths of the top shops to help brands funnel their RFPs and their budgets to the right partners for the job. And we helped offer a bit of perspective and organization to an up-and-coming marketing discipline that was generating great work, but was still a bit of a mystery to many brands.
In just six short years, Gen Y will make up at least 50% of the United States workforce. This statistic alone gives reason for pause. Is your company motivating millennials properly?
A team led by two Norwalk-based companies rallied together in the month of September to fight pediatric cancer by running 16,000 miles and raising $65,000 for Alex's Lemonade Stand Foundation.