Event marketers aren't telling ghost stories around the fire this Halloween, but they are sharing their professional event horror yarns in BizBash this week.
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October is “Emotional Intelligence Awareness Month,” which makes this the perfect time to talk about EQ and empathy in marketing.
Halloween 2022 isn’t far away, but there’s still time to execute Halloween marketing and selling strategies. The best way to do this, of course, is to take a look at the data to see what’s driving Halloween spending this year.
Inspira Marketing’s CEO Jeff Snyder is on the Trade Show News Network this week, sharing how to maximize the effectiveness of marketing NFTs in a tricky time.
We had a blast at 2022’s Expo East in Philly, taking in the sights and talking to the people behind the largest and hottest CPG and retail companies in the business.
Unfortunately, not everyone in the industry can make it to the convention every year, so we’re going to share our experience and our insights for those who missed this year’s show.
Online grocery sales exceeded the $34 billion mark in 2021. While the $34 billion accounts for only 9.5% of the total grocery market, that market share is expected to double by 2026.
After all, the web-based grocery market is growing at a rate nearly ten times that of the overall grocery industry. And, that disparity should only continue to grow as stores add same-day pickup for online orders and online merchants ramp up same-day delivery.
A handful of choices can transform a brand activation into a sustainable event, and we can show you how to do it.
According to consumers, "no comment" is no longer an option for brands. In the recent Forbes article "Playing it Safe on Social Issues? Here's Why Neutral is Not the Way to Go," Inspira Marketing CEO Jeff Snyder shares his thoughts on why riding the fence on important issues can do more harm than good.