2023 is officially the ten-year anniversary of the “Dry January” campaign, originally created by Alcohol Concern to help people start their year right by taking a break from alcohol for 31 days.
Recent Posts
Americans with high incomes are obviously a prime target for any marketer–they have all that money, you see–but it turns out that word-of-mouth recommendations are more important for them than any other cohort.
We take a look at the brand preferences of your average Gen Zer and your average Millennial, and compare how they stack up, what they're looking for in a brand, and how much trust they have for the brands they engage with.
Chief Marketer just announced their list of top marketing agencies. Inspira Marketing made the list with our commitment to thoughtful storytelling, memorable experiences, and our “Barone Fini Wines” VR hot-air balloon activation.
It turns out that the secret to convincing budget-minded consumers to belly up to the bar again might be the simple, classic, ever-popular cocktail.
Today we're getting to know an important face and voice at Inspira Marketing: Hannah Kirsch.
How brand experiences can reach and influence family purchases
Parents like to think they’re the ones in charge of every aspect of the home, and while that is certainly true in a legal sense, the numbers are telling a different story. It turns out kids have more to do with household purchasing decisions than you might think.
Cannabis User Purchase Trends for the Holidays
The pumpkin pie isn’t all that’s getting baked this Thanksgiving.
Five Useful Facts about Holiday Shoppers in 2022
Holiday shopping is obviously of huge importance to most retail brands, making up a significant chunk of yearly revenue. But, when shoppers feel more crunched than ever, how are they going to spend those vital holiday dollars?
Most consumers, independent of generation, want the brands they engage with to care about the environment. And recent data shows that over half of consumers have become more eco-conscious since the start of the COVID-19 pandemic.
Morning Consult’s report, “What Sustainability Means to Consumers,” shows that consumers both believe sustainability is important for the products they buy, and believe most of the responsibility for that should land on the brand.