--- title: Default HubSpot Blog | Rob Patterson (2) description: (2) --- [![vast.png](https://blog.inspiramarketing.com/hs-fs/hubfs/Inspira%20Wordmark.png?width=480&height=206&name=Inspira%20Wordmark.png "vast.png")](http://inspiramarketing.com) - [Default HubSpot Blog](https://blog.inspiramarketing.com/blog) # Default HubSpot Blog ## Rob Patterson ## Recent Posts [![](https://blog.inspiramarketing.com/hubfs/Jeff_Snyder.jpg)](https://blog.inspiramarketing.com/blog/jeff-snyder-creating-socially-distanced-events-as-the-pandemic-subsides) ## [Jeff Snyder: Creating Socially Distanced Events as the Pandemic Subsides](https://blog.inspiramarketing.com/blog/jeff-snyder-creating-socially-distanced-events-as-the-pandemic-subsides) Jun 1, 2021, 12:56:04 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Experiential](https://blog.inspiramarketing.com/blog/topic/experiential), [Inspira News](https://blog.inspiramarketing.com/blog/topic/inspira-news) [0 Comments](https://blog.inspiramarketing.com/blog/jeff-snyder-creating-socially-distanced-events-as-the-pandemic-subsides#comments-listing) It might be difficult to imagine returning to normal, but many Americans are ready to get out of their houses and do something different this summer. For brands, this is an opportunity to shake up the digital fatigue and shift the focus to experiential marketing. [Read More](https://blog.inspiramarketing.com/blog/jeff-snyder-creating-socially-distanced-events-as-the-pandemic-subsides) [![](https://blog.inspiramarketing.com/hubfs/Jeff-Snyder-Talking-Influence.png)](https://blog.inspiramarketing.com/blog/jeff-snyder-how-influencers-can-get-consumers-comfortable-with-post-pandemic-events) ## [Jeff Snyder: How Influencers Can Get Consumers Comfortable with Post-Pandemic Events](https://blog.inspiramarketing.com/blog/jeff-snyder-how-influencers-can-get-consumers-comfortable-with-post-pandemic-events) May 26, 2021, 11:45:52 AM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Social Media](https://blog.inspiramarketing.com/blog/topic/social-media), [Inspira News](https://blog.inspiramarketing.com/blog/topic/inspira-news) [0 Comments](https://blog.inspiramarketing.com/blog/jeff-snyder-how-influencers-can-get-consumers-comfortable-with-post-pandemic-events#comments-listing) The stellar COVID-19 vaccination rollout in the United States has provided much hope that the return of in-person events and celebrations is merely around the corner. However, for those that regularly relied on event marketing prior to the pandemic, it's unrealistic to expect everything to go back to that same version of normal. [Read More](https://blog.inspiramarketing.com/blog/jeff-snyder-how-influencers-can-get-consumers-comfortable-with-post-pandemic-events) [![](https://blog.inspiramarketing.com/hubfs/eliott-reyna-iO2d-KYp5JU-unsplash.jpg)](https://blog.inspiramarketing.com/blog/8-things-to-know-about-gen-z-consumer-habits) ## [8 Things to Know About Gen Z Consumer Habits](https://blog.inspiramarketing.com/blog/8-things-to-know-about-gen-z-consumer-habits) May 21, 2021, 4:14:25 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights) [0 Comments](https://blog.inspiramarketing.com/blog/8-things-to-know-about-gen-z-consumer-habits#comments-listing) Growing up as digital natives, members of Gen Z have never known the world without the influence of the internet and mobile phones. This generation is also more diverse, connected, and vocal than any group that has preceded them. As a result, Gen Z—albeit young in age—is already leaving a huge mark on the world we live in. Below, we take at eight things you need to know about their behavior, spending, and preferences as consumers. [Read More](https://blog.inspiramarketing.com/blog/8-things-to-know-about-gen-z-consumer-habits) [![](https://blog.inspiramarketing.com/hubfs/Caitlin_Buggy.jpg)](https://blog.inspiramarketing.com/blog/employee-spotlight-caitlin-buggy) ## [Employee Spotlight: Caitlin Buggy](https://blog.inspiramarketing.com/blog/employee-spotlight-caitlin-buggy) May 18, 2021, 8:00:00 AM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Employee Spotlights](https://blog.inspiramarketing.com/blog/topic/employee-spotlights) [0 Comments](https://blog.inspiramarketing.com/blog/employee-spotlight-caitlin-buggy#comments-listing) Caitlin Buggy recently joined the Inspira team as Director of Client Engagement. Get to know the latest addition to the team in this edition of the Employee Spotlight! [Read More](https://blog.inspiramarketing.com/blog/employee-spotlight-caitlin-buggy) [![](https://blog.inspiramarketing.com/hubfs/element5-digital-ceWgSMd8rvQ-unsplash%20(1).jpg)](https://blog.inspiramarketing.com/blog/infographic-diversity-and-inclusion-in-beauty) ## [Infographic: Diversity and Inclusion in Beauty](https://blog.inspiramarketing.com/blog/infographic-diversity-and-inclusion-in-beauty) May 10, 2021, 3:40:41 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Infographics](https://blog.inspiramarketing.com/blog/topic/infographics), [Beauty](https://blog.inspiramarketing.com/blog/topic/beauty) [0 Comments](https://blog.inspiramarketing.com/blog/infographic-diversity-and-inclusion-in-beauty#comments-listing) While the beauty industry has made strides in diversity and inclusion efforts, recent research from Mintel indicates that there's still room to grow. Yes, consumers want a wider range of skin tones, but there's more to it. From showing different ages and body types in advertising, to providing products at an affordable price, let's dive into consumer sentiment around diversity and inclusion in beauty. [Read More](https://blog.inspiramarketing.com/blog/infographic-diversity-and-inclusion-in-beauty) [![](https://blog.inspiramarketing.com/hubfs/social-suggested-images/Monica_Galloway_Photography_ALLY.6092bf6be45f7.png)](https://blog.inspiramarketing.com/blog/bizbash-highlights-inspiras-work-for-ally-bank) ## [BizBash Highlights Inspira's Work for Ally Bank](https://blog.inspiramarketing.com/blog/bizbash-highlights-inspiras-work-for-ally-bank) May 10, 2021, 2:09:39 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Financial Services](https://blog.inspiramarketing.com/blog/topic/financial-services), [Inspira News](https://blog.inspiramarketing.com/blog/topic/inspira-news) [0 Comments](https://blog.inspiramarketing.com/blog/bizbash-highlights-inspiras-work-for-ally-bank#comments-listing) As safe, socially distant activations have been making their triumphant return, BizBash has been highlighting best-in-class examples of creativity in live events. In their look at some of the most steal-worthy ideas from the month of April, BizBash highlighted Inspira's work for Ally Bank. [Read More](https://blog.inspiramarketing.com/blog/bizbash-highlights-inspiras-work-for-ally-bank) [![](https://blog.inspiramarketing.com/hubfs/Jeff_Snyder.png)](https://blog.inspiramarketing.com/blog/jeff-snyder-joins-rhett-power-on-power-lunch-live) ## [Jeff Snyder Joins Rhett Power on Power Lunch Live](https://blog.inspiramarketing.com/blog/jeff-snyder-joins-rhett-power-on-power-lunch-live) May 7, 2021, 10:41:41 AM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Inspira News](https://blog.inspiramarketing.com/blog/topic/inspira-news) [0 Comments](https://blog.inspiramarketing.com/blog/jeff-snyder-joins-rhett-power-on-power-lunch-live#comments-listing) Inspira's CEO and Founder, Jeff Snyder, was recently featured in an [article from Forbes](https://www.forbes.com/sites/rhettpower/2021/04/25/how-small-businesses-can-attract-in-person-visitors-once-more/?sh=1a6ec0446e2c) in which business leaders and entrepreneurs shared advice for small businesses looking to get consumers back in stores. After sharing his thoughts, Jeff was asked to join the author, Rhett Power, for a one-on-one interview on an episode of Power Lunch Live. [Read More](https://blog.inspiramarketing.com/blog/jeff-snyder-joins-rhett-power-on-power-lunch-live) [![](https://blog.inspiramarketing.com/hubfs/Wild%20Business%20Growth%20Podcast.png)](https://blog.inspiramarketing.com/blog/jeff-snyder-joins-the-wild-business-growth-podcast) ## [Jeff Snyder Joins the Wild Business Growth Podcast](https://blog.inspiramarketing.com/blog/jeff-snyder-joins-the-wild-business-growth-podcast) May 5, 2021, 10:34:19 AM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Experiential](https://blog.inspiramarketing.com/blog/topic/experiential), [Inspira News](https://blog.inspiramarketing.com/blog/topic/inspira-news) [0 Comments](https://blog.inspiramarketing.com/blog/jeff-snyder-joins-the-wild-business-growth-podcast#comments-listing) Every Wednesday morning, Max Branstetter brings a new entrepreneur or innovator on the *Wild Business Growth Podcast* to share the creative ways in which they grew their businesses, as well as provide tips for listeners to do the same. [Read More](https://blog.inspiramarketing.com/blog/jeff-snyder-joins-the-wild-business-growth-podcast) [![](https://blog.inspiramarketing.com/hubfs/jessica-lewis-DeyfdybVQhA-unsplash-1.jpg)](https://blog.inspiramarketing.com/blog/jeff-snyder-the-future-of-ar-and-vr-brand-storytelling) ## [Jeff Snyder: The Future of AR and VR Brand Storytelling](https://blog.inspiramarketing.com/blog/jeff-snyder-the-future-of-ar-and-vr-brand-storytelling) Apr 29, 2021, 10:25:25 AM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Insights](https://blog.inspiramarketing.com/blog/topic/insights), [Inspira News](https://blog.inspiramarketing.com/blog/topic/inspira-news) [0 Comments](https://blog.inspiramarketing.com/blog/jeff-snyder-the-future-of-ar-and-vr-brand-storytelling#comments-listing) Over the past few years, there have been tremendous advancements in augmented and virtual reality. Branded social media filters, product visualization tools, and more have created new ways for brands to engage consumers. [Read More](https://blog.inspiramarketing.com/blog/jeff-snyder-the-future-of-ar-and-vr-brand-storytelling) [![](https://blog.inspiramarketing.com/hubfs/waterloologo.png)](https://blog.inspiramarketing.com/blog/inspira-named-aor-for-waterloo-sparkling-water) ## [Inspira Named AOR for Waterloo Sparkling Water](https://blog.inspiramarketing.com/blog/inspira-named-aor-for-waterloo-sparkling-water) Apr 26, 2021, 3:35:37 PM / by [Rob Patterson](https://blog.inspiramarketing.com/blog/author/rob-patterson) posted in [Inspira News](https://blog.inspiramarketing.com/blog/topic/inspira-news) [0 Comments](https://blog.inspiramarketing.com/blog/inspira-named-aor-for-waterloo-sparkling-water#comments-listing) Austin-based Waterloo Sparkling Water, known for its refreshing, fruit-inspired, flavored sparkling waters, is building on the brand’s exceptional growth over the past year with retailer distribution gains across Grocery, Mass, Club, Drug, and Ecommerce platforms. As the excitement around the brand and its flavors continues to grow, the brand has increased its investment in marketing by naming Inspira Marketing Group as its new Agency of Record. 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