With vaccination availability increasing nationwide, business owners need to focus their efforts on bringing shoppers back into stores. What can they do to boost in-store traffic in the coming months? Hear tips from Jeff Snyder and other entrepreneurs in this recent article on Forbes!
Rob Patterson
Recent Posts
Forbes: Jeff Snyder On Boosting In-Store Traffic
Apr 26, 2021 11:39:06 AM / by Rob Patterson posted in Insights, Inspira News
Infographic: Online Grocery Shopping & Subscriptions
Apr 22, 2021 11:34:33 AM / by Rob Patterson posted in Insights, Infographics, CPG
Stay-at-home orders, physical distancing, and fear of crowded markets have forced consumers to shop differently. During the first months of the COVID-19 pandemic, online shopping across all categories increased dramatically. Although consumers will continue to shop online for some products and convenience, our research found that consumers will, for the most part, return to grocery stores for their food and beverage needs. Here, we look at how shopping shifted during the pandemic and how they're likely to evolve in the future.
Inspira's Strategic Insights Lead to 'Planet Possible'
Apr 20, 2021 4:33:31 PM / by Rob Patterson posted in Inspira News
During the pandemic, we’ve seen an uptick in marketing with solemn messaging. However, the reality is that purpose doesn’t have to be sad or dry. As National Geographic sought to mobilize consumers around Earth Day, which occurs this Thursday, April 22nd, they turned to Inspira for help.
Infographic: Loyalty and Product Discovery in CPG
Apr 20, 2021 1:20:25 PM / by Rob Patterson posted in Insights, Infographics, CPG
Although consumer behavior had been evolving prior to the pandemic, the crisis prompted a surge in new shopper behaviors. Whether they were unable to find their favorite brands on the shelf or were looking for less expensive options due to changing economic situations, consumers began shifting brands at unprecedented rates.
Inspira Serves as Presenting Sponsor for Upcoming Circle of Care 5K
Apr 15, 2021 3:35:31 PM / by Rob Patterson posted in Inspira News
Inspira Marketing is proud to announce its role as Presenting Sponsor for the upcoming Circle of Care 5K. Circle of Care is a non-profit organization dedicated to providing financial and emotional support for families of children with cancer — from the day of diagnosis through treatment and beyond.
3 Consumer Trends to Follow in 2021
Apr 14, 2021 6:56:37 PM / by Rob Patterson posted in Insights
The world has endured great change as a result of the COVID-19 pandemic. Habits that had already begun to form have accelerated, and the way we go about our lives will never be quite the same. In this article, we take a look at three trends that have risen to the forefront in the past year and how they'll continue to impact our lives going forward.
Inspira's 'Great Sockpile' Proves a Great Success
Apr 13, 2021 3:14:50 PM / by Rob Patterson posted in Inspira News
Throughout the month of March, the team at Inspira Marketing Group invited friends, family, and colleagues to team up in support of ‘The Great Sockpile,’ an initiative that sought to collect socks and donations for homeless shelters in our communities across the nation.
Infographic: Travel Planning in 2021
Apr 7, 2021 11:03:20 AM / by Rob Patterson posted in Infographics, Travel & Hospitality
With April upon us, consumers across the country are getting the itch to travel again. Whether it be an extended road trip or a long weekend, vaccinations and warmer temperatures are providing the optimism to push people to plan vacations. What types of trips are consumers interested in taking, and what do they desire from travel brands? Learn more in this infographic!
Employee Spotlight: Kira Smelser
Apr 1, 2021 12:50:32 PM / by Rob Patterson posted in Employee Spotlights
Kira Smelser recently joined the Inspira team as PR, Social, & Content Strategist. Get to know the latest addition to the team in this edition of the Employee Spotlight!
3 Things to Know About Consumer Automotive Preferences in 2021
Mar 31, 2021 12:37:50 PM / by Rob Patterson posted in Insights, Automotive
Over the past year, the pandemic has thrown a wrench into even the best-laid of plans. For those looking to purchase or lease a new vehicle, it's no different. According to the 2021 Deloitte Global Automotive Consumer Study, 34% of Americans have been forced to either accelerate or slow their auto purchasing plans due to the pandemic.