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Rob Patterson


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Employee Spotlight: Brendan Hunt

Feb 5, 2019 6:48:37 AM / by Rob Patterson posted in Employee Spotlights

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Brendan Hunt, a graduate of Fairfield University and native of Milton, Massachusetts, recently joined the team as an Account Assistant. To get to know him better, read along in this edition of the Employee Spotlight.

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Infographic: How Americans Prepare for the Big Game

Jan 30, 2019 9:15:06 AM / by Rob Patterson posted in Infographics, Sports & Entertainment

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Not everyone is a football fan, but when it comes to the big game, nearly half of Americans will be tuning in to this year's matchup between the Los Angeles Rams and New England Patriots. A lot of preparation goes into it, too, with consumers making all kinds of purchases and plans prior to the event. In this infographic, we take a look at consumer spending and behavior when it comes to the big game.

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Should Your Brand Make an Investment in eSports?

Jan 29, 2019 8:37:37 AM / by Rob Patterson posted in Insights, Sports & Entertainment

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Though the business of eSports is still in its fledgling years, it has become increasingly clear that it’s here to stay. How do we know this? According to research from Simmons, total revenue is expected to surpass the $1 billion threshold in 2019, with nearly 60% of that money coming from sponsorship and advertising.

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Employee Spotlight: Vanessa Demetrio

Jan 24, 2019 9:06:18 AM / by Rob Patterson posted in Employee Spotlights

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Hailing from Philadelphia, PA, Vanessa Demetrio recently joined the Inspira team as a Regional Field Manager. To get to know her better, read along in this edition of the Employee Spotlight!

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Infographic: Understanding CBD and its Advocates

Jan 22, 2019 11:48:00 AM / by Rob Patterson posted in Infographics

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As states across the country deliberate over the legalization of medicinal and recreational marijuana, many Americans have turned to cannabidiol (CBD), a non-psychoactive compound in cannabis that purportedly offers a variety of medical benefits to its users. Here, we take a look at CBD users: who they are, why they turn to it, and their sentiments on the increasingly popular natural remedy.

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Employee Spotlight: Taylor Wilkes

Jan 16, 2019 12:49:24 PM / by Rob Patterson posted in Employee Spotlights

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A native of Merrimack, NH and a proud Fairfield Stag, Taylor Wilkes recently joined the Inspira team as a Regional Field Manager. To get to know her better, read along in this edition of the Employee Spotlight!

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Employee Spotlight: Courtney Maher

Jan 9, 2019 12:28:43 PM / by Rob Patterson posted in Employee Spotlights

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Originally hailing from Sydney, Australia, Courtney Maher recently joined our team as a Regional Field Manager. To get to know her better, read along in this edition of the Employee Spotlight!

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Infographic: Understanding Influencers

Jan 7, 2019 12:45:40 PM / by Rob Patterson

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Influencer marketing is a core component of almost every brand’s marketing strategy. Recent studies found that about three quarters of all brands currently work with influencers in some capacity and 84% of brands plan to increase their influencer marketing spend in 2019. Although marketers are investing in the tactic, it’s also important to understand how influencers themselves engage with brands. Here, we shed some light on how established influencers prefer to work with brands to ensure successful collaborations.

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Inspira Marketing Group Named Best Place to Work in Connecticut for Fourth Consecutive Year

Dec 19, 2018 12:31:02 PM / by Rob Patterson posted in Awards

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We are proud to announce that Inspira Marketing Group has been named a Best Place to Work in Connecticut by the Hartford Business Journal for the fourth consecutive year! This award honors companies in the state of Connecticut who rank highest in employee satisfaction as determined by a survey administered nationally by the Best Companies Group.

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Inspira Marketing Group Named One of the Best Entrepreneurial Companies in America In 2018 Entrepreneur360 List

Dec 19, 2018 11:58:27 AM / by Rob Patterson posted in Awards

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Norwalk-based Inspira Marketing Group, an experiential marketing agency, was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine in the Entrepreneur360 List. This study forged by Entrepreneur recognizes companies that have mastered a balance of impact, innovation, growth, leadership, and value.

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